Category: holiday marketing tips

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Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs

Ginny Marvin

As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season.  Jean-Michel…

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Channel: SEM holiday marketing holiday marketing tips holiday readiness holiday shopping holiday strategies Paid Search Column paid search holidays Search Engine Land Uncategorized

3 Tips To Fine-Tune Your Paid Search Program For The Holidays

Benjamin Vigneron

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience,…

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