The untapped value of qualitative keyword data
Focusing overly on search volume numbers, SEO professionals are limiting their keyword research insights. Here’s how qualitative methods can inspire new ideas.
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Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
A step-by-step guide on keyword research that will help you uncover and utilize search interest trends from Keyword Planner.
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How Did You Come Up With My PPC Budget?
Updated By: Meghan Evans
Whether you’re venturing into PPC for the first time or consider yourself an industry-pro, setting a PPC budget is critical. At Seer, we often get questions from clients about how we’re calculating our PPC budgets. Do we make it up?…
The post How Did You Come Up With My PPC Budget? appeared first on Seer Interactive.
How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.
The post How to use PPC data to drive more SEO traffic appeared first on Search Engine Watch.
How to use PPC data to drive more SEO traffic
Analyzing PPC results to improve SEO is an unconventional yet effective method. Witness higher conversions and get more data to outrank competitors.
The post How to use PPC data to drive more SEO traffic appeared first on Search Engine Watch.
Effective Amazon PPC Management: How to get the most of a limited budget
According to research, Amazon ranked first with average monthly users of about 197 million. Tools, tips, and key details for Amazon PPC management.
The post Effective Amazon PPC Management: How to get the most of a limited budget appeared first on Search Engine Watch.
The ultimate guide to strengthen your local SEO strategy
Local SEO tactics that can help you generate high-quality traffic and drive conversions. It can also help you compete with big brands and stay relevant.
The post The ultimate guide to strengthen your local SEO strategy appeared first on Search Engine Watch.
Digital marketing strategy guide for B2B industrial manufacturers
Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
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Mastering PPC: How Did You Come Up With My Budget?
What a coincidence that we both have the same New Year’s resolution for 2014: to crush it with PPC advertising. To do that, we determined a budget to pay for our PPC efforts. Management may ask – how did you decide on the budget amount? Luckily, Google and Bing have tools that provide cost estimates. […]
Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while…
Please visit Search Engine Land for the full article.
Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.” This could be…
Please visit Search Engine Land for the full article.
How to use Keyword Planner for small languages
Last month I wrote about the problems with finding a trustworthy search volume for small languages using Google Keyword Planner. Here is an update.
Post from Agnete Tøien Pedersen on State of Digital
How to use Keyword Planner for small languages