What a chaotic digital media landscape means for advertisers as 2020 ends
Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.
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We Need To Talk About…. Demand Side Platforms
In its former life, our illustrious blog always predominately focused on the specifics and search marketing. Since broadening our focus to the world of digital marketing, contributors and editors have been paving the way for greater insight across the spectrum of channels. A big area as yet relatively undiscussed is that of display advertising. This […]
Post from Annabel Hodges on State of Digital
We Need To Talk About…. Demand Side Platforms