Everything a CMO Must Know About the Digital Marketing Landscape

It can be very hard to bring classic marketing CMOs on board with digital marketing. Here are some aspects of digital marketing that you can use to create buy-in from CMOs.

Post from Clarissa Sajbl on State of Digital
Everything a CMO Must Know About the Digital Marketing Landscape

What Local Business Leaders Must Know About Search Engines And SEO

When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses….

Please visit Search Engine Land for the full article.

Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind

Does change in markets and technology mean that marketers are ready to change, are prepared to change and, most importantly, have the skills to change? Andy Betts takes a look at this question in this weeks Friday Commentary.

Post from Andy Betts on State of Digital
Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind

7 SEO Truths Every Business Leader Must Understand

If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….

Please visit Search Engine Land for the full article.

Why You Shouldn’t Worry About SEO Costs But Focus On What It Earns

You’re at Victoria Park in Ontario, preparing to swing from an 80-foot cliff and fly 200 feet across Elora Gorge before rappelling down to the river like a human spider. Your guide asks you to pick a rope. Would you ask for the cheapest rope — or the strongest? Will you look for the…

Please visit Search Engine Land for the full article.

How To Play It Cool for More Productive Outreach

Ever met someone who’s trying way too hard to be liked? Someone who’s so desperate to fit in with the cool crowd that they end up more awkward than interesting? Then, worse, they eagerly invite themselves to join the group’s plans for the rest of the night? That’s what most outreach emails read like to […]

Post from Arienne Holland on State of Digital
How To Play It Cool for More Productive Outreach

How B2B Sites Can Align Their Website Strategy With SEM Tactics

A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant use…