Agencies: Stop talking about links, and start talking about ROI
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of content, which on the surface look exciting and impactful. But the trouble is this: whenever you try to pin down the exact ROI of these campaigns, […]
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Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach–now from Google. We trace the trajectory of the WWW, Tim Berners-Lee ‘s recent post on Solid, and if the power will finally shift.
An SEO’s guide to XPath
What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. Source. That means (in plain terms) you can select any element, or the contents of any element, attribute, table or meta object in the source of the HTML source […]
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Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
Perfectly Imperfect Data: How to make data-informed decisions with rubbish data
With no single perfect data source, how can you make decisions you can trust? In this article from Hannah Thorpe, find out where you can go for reliable insights to help you make informed decisions.
Post from Hannah Thorpe
What data do you need to find, pitch and win new SEO clients?
Conveying the specific remedies and additions that you would pursue to optimize a client’s site and search strategy serves as a strong introduction and major first step toward becoming indispensable to the client as the one hired to execute a winning SEO game plan. Kim Kosaka explains
5 tips to create a data-driven content marketing strategy
Our constantly-connected world brings with it a wealth of data that can be mined for insights to tailor content marketing to our desired audience. How can you create a data-driven content strategy? Here are 5 tips to get started.
How to ensure you ask the right questions of your data
Posing the wrong questions of your data wastes precious time, and with only so many hours in the day to use your data effectively, you need to become really skilled at knowing what questions to ask when analyzing results so you find answers that are actionable and relevant. Let’s go through some ways you can get better at this.
How video impacts mobile web performance and UX, part 1: data and download speed
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video should come with a health warning. Why does mobile video impact page performance, and what can be done about it?
Data-driven attribution: the cure for discount code abuse?
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we’ll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
‘Creepy data’: how to avoid spooking your customers
For marketers, there’s something even scarier than a stoop full of Elsas and Annas, Spidermen and Minions. It’s the dreaded “creepy data” problem.
Unlocking creative big data: the greener pastures of cloud-based data infrastructure
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Post from Cedric Chambaz
The three Vs of contact data: verify and validate for value
A new report from Informatica is highlighting the importance of clean contact data for marketers.
Five ways analysts can take their skills to the next level
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst.
Google’s Keyword Planner tool just became even more inaccurate
You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.
17 inspirational examples of data visualization
Showing data in context, and using creativity to make that same data tell a story, can truly bring numbers to life.
What is Analytics User Explorer, and how useful is the data?
User Explorer is a new audience feature found in Google Analytics. Jack Cooper explains how it can help identify common user behaviour and conversion barriers.
Post from Jack Cooper
15 data visualisation tools to help you present ideas effectively
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with.
What does Meeker’s Internet Trends report tell us about voice search?
This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of … read more
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.