Scaling Google indexation checks with Node.js
As technical SEO specialists, understanding how Google and other search engines crawl, render and index our websites stand among our top priorities. However, getting the necessary data to analyse each of these areas is often not as easy as you might think. While we do have a detailed guide on how to perform log file […]
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Using jQuery Safely: Local Fallbacks & Tag Sequences
In this article I’m going to explore two main concepts: First, we’ll look at several ways you can fall back to a local version of jQuery (or indeed any other JavaScript library) when using a CDN as your primary delivery mechanism Second, we’ll move onto Google Tag Manager, and look at how to safely use […]
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How to use Google advanced search operators to find indexation and technical SEO issues
We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would take years to do manually. One of the best tools, however, is often underutilised: Google itself. Google has the advantage of not only being free but storing exactly which […]
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How to use Google advanced search operators to find indexation and technical SEO issues
We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would take years to do manually. One of the best tools, however, is often underutilised: Google itself. Google has the advantage of not only being free but storing exactly which […]
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An SEO’s guide to site architecture
Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background to this article In 2011, I gave a presentation called “Solving Site Architecture Issues” at a conference called SES London. It summarised the experience I had gained working as an in-house SEO at a travel […]
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How to tidy up your .htaccess redirects
What’s a .htaccess file? How to tidy up all the redirects in your htaccess file Managing site redirects is an important SEO task and one that can bite you if it’s put off for too long. Especially if there’s a website redevelopment project on the horizon or some sort of major site change. This post […]
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How to get Fraggles – Using links to named anchors to improve your search result snippets
What are Fraggles, and how do I get them? A very, very long time ago Google announced their support for a new feature, that they referred to as “jump to:” links. How do named anchors work? The jump to links used internal “named” anchor links found in the HTML of a document. Think, “quick navigation” […]
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An SEO’s Guide to Using Robots Exclusion Protocol
How to use Robots.txt rules including wildcards, the X-Robots-Tag and noindex indexing directives to keep your content out of Google. Occasionally, we all find an item of content that has been indexed by a search engine that we don’t want other people to find. Years ago, one of my clients allowed hundreds of CSV’s with […]
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How to Get New Pages or Site Updates Indexed by Google Quickly
Back in 2010, I appeared on a Whiteboard Friday with Rand Fishkin talking about ways to get your site content indexed quickly. When I originally wrote the first version of the article you’re reading (first in 2010, 2nd update in 2015) Pubsubhubbub (now referred to as Websub) was the technology du jour. At the time, […]
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Prototyping automated product feeds for retailers
I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains updated stock and pricing information from 3rd party sites. In this case, from a group of supplier websites for items that aren’t held in the […]
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Site migration – how we make sure a domain migration is successful for SEO
Because getting it wrong can be a terminal blow to a business.. SEO consultants share a nightmare: finding out that their client has decided to change their site’s domain with no notice given or thought set aside for the impact on their organic search visibility. Even in 2018 with all the free SEO material available […]
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Scraping ‘People Also Ask’ boxes for SEO and content research
People Also Ask (PAA) boxes have become an increasingly prevalent SERP feature since their introduction in 2016. In fact, recent data from Mozcast suggests that PAA features on around 30% of the queries they monitor. This box, tied to Google’s machine learning algorithms, shows questions related to a user’s initial query. For example, if you […]
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Free, easy access link building
Allow me to make some assumptions for as to why you’re reading this: You’re an agency marketer or in-house stakeholder in charge of planning and executing off-site optimisation You have experienced, or know, that content only link building is typically high investment, high return. But it holds at least some risk, even if you avoid […]
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Planning for mixed content during HTTPS migrations
Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be the first to explicitly mark all HTTP pages (i.e. every URL served over the legacy protocol) as “not secure”. Operating a secure checkout on a predominantly insecure site is no […]
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Why re-pointing high value links still matters in 2018
The Scenario Visualise this: a brand with a digital presence that used to span many domains has consolidated, and the organisation is now looking to distance itself from the old websites. The brand has set up permanent 301-redirects from the old domains to the new, but at higher levels of the business there is talk […]
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No Exact Match? How to Match Similar Data Tables in Excel with Fuzzy Lookup
What do you do when you have two or more data sets that need merging, but don’t have a single set of data column values that match? VLOOKUP becomes a bit useless, or at least you need to execute some wild Excel-fu to be able to consolidate your data. I faced this problem when dealing […]
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DeepCrawl – Taking SEO Much Deeper with Your Log Files
If you haven’t heard of DeepCrawl before, firstly – where have you been? And secondly, go check out the many useful features of the original version of the tool, and if you’re still not sold see why I’m such a fan. In this post we’re going to be exploring the latest addition to make its […]
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How to implement Facebook event tracking for ecommerce with Google Tag Manager
Facebook advertising is one of the most effective cost-per-lead advertising mediums available to retailers today. I’ve been using Facebook Lead Ads to grow my top-of-funnel email marketing list and today I want to show you how to configure Facebook’s Pixel code for retail sites. The example I’m going to use below is a Woocommerce website […]
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Looking After the Little Technical Details with LittleWarden
One of the hardest problems most site owners face is keeping an eye on all the little details. Is your DNS configured correctly, has there been a substantial change in your robots.txt file? Has your new agency managed your site’s “www” redirects correctly? And so on and so on. Those little details don’t often have […]
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A look at Yandex’s Webmaster Tools
In the course of developing your site’s SEO visibility, you tend to become quite cyclical in your daily processes. Check your rankings, have a look in GA, head to Search Console, find some issues and address them. Repeat. Perhaps you’ll run a Screaming Frog crawl or take a look in Search Metrics. And to be […]
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