Dipping into New Tools: Technical SEO With OnPage
SEO Tools. There are a lot of them. But only the best endure. I’ve been very settled with my few personal favourites for some years (namely: URLprofiler, Kerboo, Screaming Frog, aHrefs and so on) but every now and again something comes along that you just look at and think “wow!”. That’s absolutely the case with […]
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Dipping into New Tools: Technical SEO With OnPage
SEO Tools. There are a lot of them. But only the best endure. I’ve been very settled with my few personal favourites for some years (namely: URLprofiler, Kerboo, Screaming Frog, aHrefs and so on) but every now and again something comes along that you just look at and think “wow!”. That’s absolutely the case with […]
The post Dipping into New Tools: Technical SEO With OnPage appeared first on Builtvisible.
Progressive Web App SEO
There’s been a lot of discussion lately about Progressive Web Apps, and with good reason. Google have been pushing the idea fairly hard at their Dev Summits, and there’s another coming today and tomorrow (June 20th & 21st). Airhorner is an example progressive web app, it’s also the best airhorn app available. Whilst there’s a […]
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Majestic SEO vs Moz Vs aHrefs vs Search Console – Which Is Best?
The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO industry has raged on. Moz vs Majestic, what’s aHref’s index size? And, so on. It’s a tough job; a high volume, low unit value sort of […]
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Technical SEO Audit: how healthy is your site?
How do you analyse the overall health of your site from an organic search perspective? This was the question posed to me by the organisers of the Amsterdam Affiliate Conference this week. To respond, I’ve looked at how a particular affiliate site performs and suggested a range of improvements. Technical SEO Auditing: How healthy is […]
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SEO for Universal Angular 2.0
Universal Angular 2 Server Side Rendering for SEO & Crawl-Friendliness There’s a lot of excitement around the release of Angular 2, for three reasons really: 1. It’s been a long time coming (almost 2 years) 2. The far more sane approach to modularity (component based UI) 3. Server side rendering/universality The last of these is […]
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SEO for Universal Angular 2.0
Universal Angular 2 Server Side Rendering for SEO & Crawl-Friendliness There’s a lot of excitement around the release of Angular 2, for three reasons really: 1. It’s been a long time coming (almost 2 years) 2. The far more sane approach to modularity (component based UI) 3. Server side rendering/universality The last of these is […]
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Analytics, Analysis and JS App Architecture
If you’re building things in Angular 2 or React, have a component that composes the application and track module loads, as well as specific interactions to learn interesting things. Background A while ago I built a search-friendly React.JS app to test how people interact with very long form content on the web, on different devices. […]
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Mobile Ecommerce: Optimise Your Product Pages for Mobile
Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile and desktop. Often however, we see retailers lumping mobile together with desktop; a toxic decision when it comes to conversion and organic search performance. Smarter retailers […]
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How Many Pages On My Site has Google Indexed? Measuring Site Indexation
How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know that using a site: operator in Google search will yield inaccurate results: Five hundred and something pages seems […]
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Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search
Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […]
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3 Logical Alternatives to Animated GIFs
GIFs are one of the oldest image formats on the web. The Graphics Interchange Format was first introduced in 1987, and advances in browser technology in the intervening years have reduced the number of scenarios in which GIF is the most suitable image format. In general, animated graphics are one of the format’s few remaining […]
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Virtual Reality: Bring Your Content Marketing to Life
What do McDonald’s, Star Wars, and Michelle Obama have in common? Answer: they’re all pioneers in the world of virtual reality. Virtual reality, just in case you’re unfamiliar with this trend, is a 3D computer generated world that allows users to explore and interact with their environment. Videos shot in 360° and VR video games […]
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Why Video Needs to be Part of Your Marketing Strategy Right Now
People might love a compelling article or a breathtaking photograph, but video has been the true conversion powerhouse for a while now. In fact, according to KISSmetrics, your viewers are 64–85% more likely to make a purchase after watching a video. Plus, Aberdeen Group’s 2015 study shows us that video users experience 41% more web […]
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Optimising for Google’s Quick Answer Box
“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]
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Site Speed for Content Marketers
Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, a fact which played a large part in Google’s decision to add site speed to its […]
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What Triggers Twitter Results in Google Search?
What Triggers Twitter Results in Google Search? An Analysis.. I recently wrote about what seems to influence who turns up when a Google search page carries a Twitter feature (short version, follower count and verified status). However, in that piece we avoided the question of “what makes the result trigger in the first place?”. To […]
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Examining Traffic From Google’s AMP Carousel
On April 4th I noticed we were seeing some growth in traffic to one of the AMP versions of our posts. A quick check in analytics revealed the AMP version of this post had indeed enjoyed an uplift in traffic. With a bit more digging I found Builtvisible ranking Google’s AMP carousel for “Google”. I […]
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Friday Infographic: Speed up your website!
Speed, it’s one of the things that are highly underestimated when it comes to websites. And something many (including ourselves) struggle with. What to do?
Post from Bas van den Beld
How Google Works
A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a Search Industry conference. There are always lots of helpful Google Webmaster Analysts present but since Matt Cutts became a little less visible on the conference circuit […]
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