SEO Friendly React.js App Architecture for Multimedia Content
There’s an issue with modern content creation for the web – non-technical users want to be able to create mixed media content, with the option of embedding custom components where needed. However, traditional CMS tools don’t have the middleware to support that idea. We decided to sit down and create a prototype middleware in React.js […]
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Scraping for Content Marketing Ideas & Research
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]
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Competing in a More Diverse Search Landscape
In this post we take a look at some ways in which we can leverage components that make up search results to increase the amount of organic real estate owned by your brand. It all starts by building a picture of the landscape in which your site is competing. Tools such as AWR, Accurank, STAT, […]
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How To Prepare WordPress for Facebook’s Instant Articles
While there’s plenty of interest in Accelerated Mobile Pages (AMP) now might be a good time to take an early peek at what’s next; Facebook’s Instant Pages. Facebook pitches Instant Articles as a “HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display”. Put simply, it’s Facebook’s answer to […]
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Mapping 301 Redirects for SEO-Friendly Site Migrations
Although there are many different elements to a successful SEO migration strategy, for those changing domains or URL structure, a comprehensive redirect plan is essential. If you’re lucky, mapping these redirects may be fairly trivial. Simple changes to URL structure, for instance, can often be achieved through the usage of redirect rules — but this […]
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The Accelerated Mobile Pages (AMP) Adventure
What is AMP? Consume this page in AMP: https://builtvisible.com/the-amp-adventure/amp/ AMP (Accellerated Mobile Pages) is a markup language for web pages intended to speed up the mobile rendering experience. This of course makes the assumption that a. your device is on a slow connection and b. could benefit from a lighter presentation layer in terms of […]
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Identifying Duplicate & Cannibalised Pages in a Large Site Architecture
I think we’re all aware by now (or should be!) of the effects that keyword cannibalisation and content duplication can cause on a sites organic visibility. There are a number of tools that will allow you to check for duplicate content, but in my experience they’re generally limited to specific elements of a page and […]
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What We Learned Watching GoogleBot Crawl a JS Website
A little while ago, we built a prototype universal JS application called History of Humanity. More recently, I decided to start converting it to ES6, and go back and tidy the code a little (code available at the GitHub repo). So I thought we’d share a little of what we learned from that, and what […]
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Pixels Please: Image Scaling in CSS
Until now, web developers have had very little control over how browsers render images when they’re scaled. Take Mario, for instance: This is a 24×32 pixel image, scaled up using Photoshop to preserve its crisp, blocky composition. It’s a great example of the low-res pixel art that’s long been a staple of retro and indie […]
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The Impact of IP Host Location on Your Site SEO
Back in February I contacted WPengine to ask if we could upgrade to PHP 5.5. With WPengine (and the way we’ve set up our DNS) this upgrade involved an IP address change in Builtvisible.com’s a-records. Following this change, I saw a drop in SEO visibility in our UK rankings so, I investigated. Sure enough, Searchmetrics […]
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How 3rd Party CDNs Can Block GoogleBot
You shouldn’t block Googlebots’s access to your CSS or JS files. We’ve known that for a long time, but more recently we’ve had reminders from around the community and Google themselves because of algorithm updates and proposed changes to the way mobile sites might be ranked in mobile search. Some of us might be assuming […]
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3 Common Google Analytics Questions for Beginners
No analytics training? I get people constantly asking me about things related to Google Analytics and I don’t mind it at all, in fact I love it. Here are a few things I have been asked about already this year by people who are new to analytics. Are Unfiltered and Testing Views Important? One thing […]
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Low Effort, Big Return Marketing: Quick Wins for SEO
They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]
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My Favourite Queries: SEOgadget for Excel
SEOgadget for Excel got a little update this week with better documentation to help you learn how to use the extension. I thought I’d share the few queries that I use in Excel most heavily: All the URL Metrics from Moz Sometimes you need all the URL Metrics data, and, if you have a paid […]
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Quick and Easy: Embeddable Highcharts Code Generator
Last week’s post “On Link Volume” used a nifty interactive Highcharts.js embed, and a few of you noticed that we have Highcharts “working” in WordPress. I’m a big fan of Highcharts – they can look lovely in a blog post, with the only barrier to using the library is the initial complexity of learning “the […]
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On Link Volume for SEO
Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent response to the query, but the queries still come. Today I’m going to talk about why asking for link volumes in an organic campaign […]
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WordPress Hosting: How To Migrate Your Site to WP Engine
What’s WP Engine? WP Engine is a fast, dedicated and scalable hosting platform for WordPress. In fact, their hosting environment is optimally configured, and only configured, for WordPress. I’d heard really good things about WP Engine’s hosting so, feeling in need of some distraction over the Christmas holidays, I got our blog straightened out enough […]
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SEO for ATG, Endeca and Oracle Ecommerce
Introduction Oracle acquired ATG in January 2011, as one of the most popular ecommerce software platforms, providing facilities for merchandising and content personalisation. Later that same year Oracle also acquired Endeca, a leader of ecommerce based search technology through faceted navigation. ATG & Endeca together formed the core of Oracle’s ecommerce solution, which evolved into […]
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Optimising Demandware for SEO
What is Demandware? Demandware is an e-commerce software platform for retailers. It allows them to grow and manage tailored digital and mobile commerce sites. Founded in 2004 by Stephan Schambach, the platform was launched in 2005 and went on to raise $88 million in its initial public offering (IPO). As of today Demandware boasts over […]
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The Single Best Career Tip You’ll Ever Hear
Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we don’t share the same careers). I’ve noticed that the people I admire most all tend to share very similar characteristics, and […]
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