Visual Maths: A Brief History of Lighting in VFX
Light. From even before the moment a newborn baby opens it’s eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny ability to understand the way light falls on a scene […]
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SVG Examples in Content Marketing
Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward. There’s competition with other brands, competition to win links, competition with other SEO’s in the same vertical and, competition to catch the attention of our users […]
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Exciting webGL Examples in the Wild
Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how something […]
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On Infinite Scroll, pushState and SEO
Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community will eventually be at a disadvantage. For marketers there is no such thing as […]
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International Keyword Research with Grepwords & SEOgadget for Excel
The Grepwords API is a powerful, fast endpoint for keyword search volume collection. For a long time, its output was for US and “global” search volumes only, but that all changed thanks to Russ and his team. Now we have search volumes from Google in around 32 countries. SEOgadget for Excel supports these new locations […]
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Company Culture: How Big A Role Does It Play?
Greetings from the Builtvisible reception desk! Today’s blog post is brought to you by Team Admin, our general focus is slightly different to that of the SEO and Dev bodies, though the aim of the game is essentially the same, ensure we’re working towards something awesome that we can all be proud of! While I’m […]
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Customer Lifetime Value
Customer Lifetime Value simply describes how much money a customer is worth to you over the lifetime of their relationship with you. The more technical definition is this: Customer Lifetime Value is the predicted net profit attributed to the entire future relationship with a customer from the time of acquisition. CLV looks to the future. […]
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Using CSS Media Queries to Aid Site Optimisation
In today’s fast paced world, people want information instantly in the best format possible. Essentially the mobile web has become a necessity and anyone who doesn’t provide a suitable version will be left behind. There are many options for producing a mobile version of a website, and whilst there isn’t necessarily a solution that is […]
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Basic Probability for Marketers: Pearson’s Chi Squared Test Part 1
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]
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Modern Front-End Tools
Hi all, I’m Julien, developer at Builtvisible and in my first post I’m going to be walking you through a setup of the modern front-end tools that we use here at Builtvisible. The web is aging. We’ve been using the same technologies for years, and there’s a good reason for that – you don’t have […]
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Setting A Local Fallback for jQuery Served via CDN
The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular library such as jQuery or Mootools – when using a CDN, the content should (depending on setup) deliver from the server that’s physically closest to the […]
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Are You The Leader We’re Looking For?
What are your goals? Where do you see yourself in 5 years? Our US business is looking for a general, operational and administrative manager, someone who’s ready to lead our wonderfully talented (and very lovely) US team. Someone who’s ready to take a brave leap and help grow a company. Someone to lead, organize and […]
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Google Analytics Resource Guide of Epic Proportions
This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently. So either start at the top and read the whole post or click on a specific topic and just read […]
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Link Equity and Crawl Efficiency Maintenance
When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can usually find multiple ways to retain link equity and rank better as a result. This post should be useful for anyone working with big websites or old […]
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Basic Stats for Marketers: Skewness & Kurtosis
As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]
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Learning Front-End – Brighton SEO 2014
“SEO’s don’t need to code.” Strictly speaking this is true, but it’s a bit like saying it’s not worth learning your times tables. Sure, you can cruise along just fine without this skill – by relying on a calculator or copying the kid next to you – but it’s almost certainly going to make your […]
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Visualising Data with Google Fusion Tables
Fusion Tables: A brief overview Fusion Tables is a free web service provided by Google that has been around since about 2009, although it’s not perhaps as widely used as other applications like Google Docs it is still a really powerful tool that can leverage some great results. The sky is definitely the limit when […]
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Goodbye, SEOgadget. Hello Builtvisible!
“It’s been a long road. Getting from there to here.” I used to watch Star Trek Enterprise, and that was the opening lyric in the theme tune. Those words stick to me like glue, bringing gushingly happy, familiar sensations whenever I hear them. If you’re a Star Trek fan, this is something you understand. That’s […]
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BrightonSEO: Lessons Learnt from Technical SEO: Site Performance and Crawlability
Briony Gunson shares some of the key take aways from BrightonSEO 2014 on site performance, crawlability and SEO audits.
Post from State of Digital on State of Digital
BrightonSEO: Lessons Learnt from Technical SEO: Site Performance and Crawlability
The Basics of JavaScript Framework SEO in AngularJS
Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical […]
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