How to deliver a data-driven search marketing strategy using customer intent trends
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.
5 reasons to attend SearchLove San Diego 2018
In just a few short weeks’ time we’ll be jetting off to sunny San Diego for our annual West Coast conference, and we can’t wait!
SearchLove San Diego in Focus: Three FREE San Diego 2017 videos
In case you hadn’t heard by now SearchLove San Diego 2018 is happening on March 26 & 27, in the stunning setting of Paradise Point.
CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but the 2018 Consumer Electronics Show has shown that Google fully intends to challenge Amazon for that crown.
Highlights from TechSEO Boost: The key trends in technical SEO
Last week, the industry’s first ever technical SEO conference was held in Boston. TechSEO Boost, organized by Catalyst, set out to be a “technical SEO conference that challenges even developers and code jockeys”. Here are the highlights from a packed event.
The Best of Heroconf London (1st day) 2017
Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St.
Post from Gianpaolo Lorusso
All the Slides from SearchLove London 2017
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As it always tends to do, SearchLove London flew by in a flurry of top-class presentations, intense marketing chat with fellow digital folks, and lots of caffeine.
Share17 Chicago: The key themes and trends
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. Here are some of the key highlights.
8 Reasons You Should Join us at SearchLove London 2017
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We’re closing in on SearchLove London – it’s on 16th and 17th October – in just a few short weeks’ time.
The last word on Fred from Google’s Gary Illyes
This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. … read more
Don’t Miss International Search Summit in Barcelona
Gemma Houghton has been running the Webcertain’s International Search Summit (ISS) for a number of years. Watch the full interview about ISS and their upcoming event in Barcelona. State of Digital readers also receive a discount to ISS, don’t miss out, get yours today.
Post from Jo Turnbull
How to create a kickass link-building strategy for local SEO
According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.
Rand Fishkin’s SEO landscape for 2017 after 6 months
During the last SMX in Munich Gianpaolo saw Rand Fishkin’s keynote on the changing Search Landscape in 2017. Read the key takeaways of the session (one of the most interesting Gianpaolo has seen over the last few months) on State of Digital.
Post from Gianpaolo Lorusso
My First Unconference – Cardiff MeasureCamp II, July 2017
Steve Morgan’s experience at Cardiff Measurecamp II on Saturday 29th July 2017, an unconference event that focuses on web & data analytics.
Post from Steve Morgan
How to Run Live ‘Site Reviews’ at Events (and Why You Should)
Steve Morgan writes about his experiences running site reviews at a regular meetup, whereby sites are SEO-audited live and the panel offers advice to the site owners.
Post from Steve Morgan
Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?
Google’s Accelerated Mobile Pages and Facebook’s Instant Articles are both lightning-fast takes on the mobile web. But Google unveiled some stats at its I/O developer conference which indicate Google might be winning the war.
The Best of PPC & CRO from ADworld Experience 2017
The key takeaways of PPC and CRO sessions from the last ADworld Experience conference by Karl Gilis (3rd most influential CRO expert according to PPCHero), David Walker (Segmatic), Marketa Kabatova (uLab) and Samantha Noble (2016 UK Search Personality), who held the most voted seminars and case stories of the event.
Post from Gianpaolo Lorusso
Google I/O: What’s going on with Progressive Web Apps?
At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with its two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).
The Underestimated Power of Serendipity in Personal Branding and Marketing
Gianluca Fiorelli is the organiser of the successful new conference The Inbounder. Within only a few years, he has been […]
Post from Gianluca Fiorelli
How to use Search Console for quick SEO wins
SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at Brighton SEO on how to use Search Console to achieve quick SEO wins.