2017 Dublin Tech Summit highlights: UX, Security, Ads, Social and PR
State of Digital has attended the second day of the Dublin Tech Summit event and have summarised our experiences here.
Post from Gustavo Pelogia
Report: Releasing Super Bowl ads early jump-starts lifts in brand search
Quantcast data shows impact of releasing ads and teasers online before the big game.
The post Report: Releasing Super Bowl ads early jump-starts lifts in brand search appeared first on Search Engine Land.
Please visit Search Engine Land for the full …
Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
The post Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys appeared first on Search Engine Land.
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Search London celebrates sixth birthday
This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of […]
Post from Laura Crimmons
The Complete Digital Marketing Events and Conferences list 2017
A complete overview of more than 310 events in the digital marketing industry in 2017. Download available. Provided by State of Digital.
Post from Bas van den Beld
Web Summit is… HUGE
Gianpaolo recently attended the Web Summit, where there were around 50,000 attendees, which is mind boggling as an event goes outside of sport. He describes what he saw and how it could benefit others, especially those starting out and potential Start Ups looking for VC funds.
Post from Gianpaolo Lorusso
Ranking Events in Google Search Results
This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations. Examples of […]
The post Ranking Events in Google Search Results appeared first on SEO by the Sea.
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
The post US Presidential election data: searcher intent vs. demographic polling appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
#Inbound16 Highlights from Day 3 and 4
Irina Nica attended Inbound16 in Boston and shares her highlights from the intense days 3 and 4 of this huge digital marketing conference.
Post from Irina Nica
The state of PPC conferences in Europe
Gianpaolo Lorusso has attended a number of key PPC conferences in 2016 and gives an overview of some of the ones he attended.
Post from Gianpaolo Lorusso
#Inbound16 Highlights from Day 1 & 2
Irina Nica is attending Inbound16 and shares her highlights from the first two days of this huge digital marketing conference in Boston.
Post from Irina Nica
The SearchLove London 2016 Roundup
Another year, another fantastic SearchLove London. The 2016 edition also saw the biggest crowd we’ve ever hosted at a Distilled event, with a little under 400 attendees, speakers and Distillers all under one roof.
Knowledge Panels in Site Audits
At this year’s Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and information from the Google Search API into client’s Site Audits. I had been doing this because Search Results at Google and at Bing have started showing off information about businesses and site that includes knowledge panel … Continue reading Knowledge Panels in Site Audits →
The post Knowledge Panels in Site Audits appeared first on SEO by the Sea.
Event Recap: Women at Work
(hero image courtesy of event attendee Jasmine Patel)
“Women in the workplace” is a topic both necessary and controversial. Controversy stems from this subject because it challenges an ugly truth: gender inequality.
Even in an era where social consciousness is on the rise, foot-in-your-mouth fumbles to full on PR nightmares still exist amongst teams at the biggest companies around world.…
The post Event Recap: Women at Work appeared first on Seer Interactive.
Three fascinating talks from ClickZ Live: San Francisco [Video]
Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer.
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
5 Excellent Talks from the All New BrightonSEO
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Friday 2nd September was my introduction to the long-running BrightonSEO conference.
Five keyword myths you need to forget right now
Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them.
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options.
How a customer reviews strategy can impact SEO #BrightonSEO
Chris Bullick explains at Brighton SEO why every brand needs to have a review strategy and what this means for SEO.