Best tweets and takeaways from ClickZ Live and Shift San Francisco
Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees.
10 Digital Conferences you Should Attend after the Summer
Conference season is starting again soon, to make sure you attend the right ones, we’ve listed 10 not-to-miss digital marketing events for you!
Post from Bas van den Beld
Should you hitch your campaigns onto the sporting bandwagon?
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.
The post Should you hitch your campaigns onto the …
Join a smorgasbord of marketing experts, analysts, trainers, unicorns and data scientists
Come to San Francisco this August 29-31 as we bring together the leading minds in digital marketing for not one, not two, but three separate events, each focusing on a different aspect of digital.
Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool
Powered by Bing Predicts, the new “Events to Watch” tool will be updated daily and offer a schedule of “must-watch” Olympic moments.
The post Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos
Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.
The post Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas.
AdWords Extended Text Ads are already among us
Several different sources confirmed to me that the new extended format for AdWords text ads has been extensively tested in the past months and their final release to all advertisers is imminent. Ads will pass from the current 25 characters title + 2 lines of 35 characters to 2 headlines of 30 characters each + 80 of descriptive […]
Post from Gianpaolo Lorusso
Event Recap: Get Mobile & Local Right
If you’re still championing that 2016 is “the year of mobile,” we’ve got a not-so-big surprise in store for you. Mobile has already weighed anchor, stormed the shores, and been crowned king in the domain of search. Long live mobile. But, what about other promising trends prompted by this change?…
The post Event Recap: Get Mobile & Local Right appeared first on Seer Interactive.
The US is Asking for Help Understanding the Impacts of Artificial Intelligence
As we approach the celebration of the 4th of July, I thought it might be interesting to share a request for information made to the US Federal Register and a post on the Whitehouse blog. The US government is interested in what Artificial Intelligence might mean to the people of the United States, and how … Continue reading The US is Asking for Help Understanding the Impacts of Artificial Intelligence →
The post The US is Asking for Help Understanding the Impacts of Artificial Intelligence appeared first on SEO by the Sea.
The Election: More searchers, more opportunities
Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins.
The post The Election: More searchers, more opportunities appeared first on Search Engine Land.
Please visit Search Engine Land for the full …
Spotlight on Awards Ceremonies – From the organisers
This is the first post in a two-part series in which we’re talking to award organisers about the reasons they started the awards, how to select judges, and their favourite categories.
Post from Laura Crimmons
YES: Yandex Expert Summit 2016
An overview of the first annual Yandex Expert Summit, an event organized to offer international digital advertisers and Yandex certified experts continuing education on advertising in Russia and Yandex products. Attendees learned from Yandex top managers and product developers during presentations and networking throughout the two-day event.
Post from Melissa McDonald
Five of the most interesting search marketing news stories of the week
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords … read more
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI.
Shift Q&A: “Content is not a conceit or a vanity project, it makes people money”
Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right?
Food Tube: How video storytelling led to 2m YouTube subscribers
What’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Food Tube … read more
Interview with Craig Rayner, COO UnGagged
Laura Crimmons interviews the COO of UnGagged to find out what makes their conference so different from the rest. Read the full interview on State of Digital.
Post from Laura Crimmons