Ask Yoast: reference number in URL?
Reference numbers (or post IDs) might be easy for your CMS, but they aren’t for your users. Remembering a URL with a number in it is hard, so the chance people will remember it and link to it is smaller. If people can remember your URLs they can also find it and share it with their friends more […]
Is that a Possum near me?
For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account for every location dependent business. With the recent […]
WordPress: How to noindex a post!
Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. For example; you might not want people to find the “thank you”-page you redirect people to when they’ve contacted you. […]
Ask Yoast: why connect GSC with Yoast SEO?
If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. […]
Ask Yoast: 301 or 302 redirect?
You’ve deleted a post or page. Of course you know that you’re not done yet though! You’ll have to create a redirect, to avoid that visitors will land on your 404 page. Perhaps your site has a page that shows the information that you’ve just deleted, or something similar. So you want to create a redirect. But […]
Yoast SEO 3.5
We’ve just pushed out a new release of Yoast SEO, our flagship plugin. The new version, 3.5, mostly has a metric ton of small bugfixes. In this post, we’ll discuss the most notable changes, but you should mostly be aware that this is what we would call a bugfix release. XML Sitemap changes We’ve decided to […]
5 Reasons You Lose Traffic After a Website Migration & How You Can Prevent It
When a site migration goes wrong and a site loses traffic, it’s usually because of one (or more) of 5 common reasons. Daniel Bainchini explores these reasons and offers SEO remedies for each one.
Post from Daniel Bianchini
5 things to do after a hack
Even if you try your utmost best, chances are hackers will find a way to hack your site. Following our WordPress security article, I’ll show you five things you should do right after you find your site to be hacked. Some of those things you should probably do before it even happens! 1. Understand what just […]
Common Crawl Errors for Google News
Google Search Console’s Crawl Errors report has a special section for Google News. Read about the causes and solutions for some common News crawl errors.
Post from Barry Adams
Crawl budget optimization
Google doesn’t always spider every page on a site instantly. In fact, sometimes it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it becomes time to optimize your crawl budget. Crawl budget is the time Google has in a given […]
DIY: Duplicate content check
Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the XML sitemap section of our Yoast SEO plugin, we […]
DIY: Optimize your browser cache
Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. We’ll tell you how we approach […]
Why technical seo is so much more than just ‘make-up’
Technical SEO is vitally important it is for your website, and provides the foundations for an effective search strategy. I was prompted … read more
The Future of Technical SEO is Open Data
According to Pete Campbell, the future of SEO will revolve around advising brands on their open data strategy via apps that leverage open data through API’s.
Post from Pete Campbell
Ask Yoast: www and duplicate content
If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions […]
WordPress Security
WordPress security has always been food for thought. Even though most of the latest updates (including WordPress 4.5.2) deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. In this article, I’d like to enumerate a number of suggestions on how to improve […]
Why Every Brand Needs to Migrate to HTTP/2 & How To Do It
Google, Microsoft, Mozilla and Apple are desperate to encourage all brands to ensure their website is compatible with the relatively new HTTP/2 protocol which is now supported by each of their web browsers – Chrome, Edge, Firefox and Safari. HTTP/2 is the new version of the HTTP protocol that underpins the web and revolutionises how […]
Post from Pete Campbell
Screaming Frog Log File Analyser – The New Must-Have SEO Tool
Log file analysis has been making a comeback in recent years in technical SEO, as more and more SEOs realise the power of delving in to a website’s server log files. This excellent guide to log file analysis from BuiltVisible is a great place to learn more about it. Personally I have to admit I […]
Post from Barry Adams
Friday Infographic: Speed up your website!
Speed, it’s one of the things that are highly underestimated when it comes to websites. And something many (including ourselves) struggle with. What to do?
Post from Bas van den Beld
hreflang: the ultimate guide
hreflang is a technical solution for sites that have similar content in multiple languages. A site owner wants search engines to point people to the most “fitting” language. Say a user is Dutch, the page that ranks is English, but there’s also a Dutch version. You would want Google to show the Dutch page in […]