Using Python to recover SEO site traffic (Part two)
In this edition, we dive deeper into how your SEO site traffic can recover from a site migration using Python, resourceful code snippets and tools.
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Cybersecurity in SEO: How website security affects SEO performance
Websites suffer an average of 58 attacks every day. Here is a very thorough, careful overview of how these attacks can seriously impact on your SEO.
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The state (or statelessness) of technical SEO in 2019
What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind, based on a presentation by Mike King of iPullRank at TechSEOBoost.
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Why SEO and front-end developers are the perfect search marketing team
Getting SEO and front-end developers to work together can lead to spectacular success. Find out how this approach can take your strategy to the next level.
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8 free technical SEO tools you probably haven’t heard of
You’re on a quest to improve the technical state of your site. Here are eight of the best free technical SEO tools that can help you do that.
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Image SEO: alt tag and title tag optimization
Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves […]
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How to check site speed
Learning how to check your site speed doesn’t need to be daunting. This short guide will give you the basics, and point you in the right direction. There’s no single metric The first thing to understand is that there is no single metric or measurement for ‘speed’. There’s no simple number which you can use […]
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SEO Anti-patterns: 301 redirect all your 404s to your homepage
Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the […]
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Why doesn’t Google index my content properly?
Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show up in the search results. Most of the time, you can rely on Google to correctly index your content, all by itself. […]
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How to rank high in Google
“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is […]
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Ask Yoast: Site migration and rankings
Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from […]
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What is a canonical URL?
As a website gets bigger, it’s often hard to prevent pages from becoming duplicates or near-duplicates of each other. This can cause duplicate content issues. If you have two similar pages, and they are both eligible to rank for a certain keyphrase, the search engine simply doesn’t know which of the two URLs it should […]
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Crawl efficiency: making Google’s crawl easier
Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend […]
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SEO Smoke Tests for Dynamic Rendering
via GIPHY Google just published an article on how to “Get Started With Dynamic Rendering.” If you are working on a site with a “modern framework” (e.g. Angular, React, or other tech with a lot of JavaScript features), you’ll want to bookmark that post. If reading is not your thing, a few weeks ago […]
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What is a redirect?
Every page on the web has an address, a URL, which stands for ‘Uniform Resource Locator’. Sometimes, content moves from one URL to another URL. That’s when a redirect is needed. A redirect automatically makes a browser go from one URL to another URL. A redirect can point to any other URL: it doesn’t need […]
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Ask Yoast: Disavow backlinks from shady sites?
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage […]
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Jono reviews: Cats Protection
SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore […]
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How to add HowTo Schema to your how-to article
You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively […]
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Structured Data Can = MehSEO
In 2011, Google, Bing & Yahoo announced Schema.org which got SEOs all excited to start marking up website content to turn it into “structured data.” The benefit would be that search engines would be more certain that a text string of numbers was in fact a phone number, or at least they would be more […]
The post Structured Data Can = MehSEO appeared first on Local SEO Guide.
Structured Data Can = MehSEO
In 2011, Google, Bing & Yahoo announced Schema.org which got SEOs all excited to start marking up website content to turn it into “structured data.” The benefit would be that search engines would be more certain that a text string of numbers was in fact a phone number, or at least they would be more […]
The post Structured Data Can = MehSEO appeared first on Local SEO Guide.