B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.
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Five ways to target ads on Google that don’t involve keywords
Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.
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How did the Gillette video impact search traffic?
Gillette’s “The Best a Man Can Be” ad sparked lots of coverage. The real question is, “What impact did that video have on search traffic?” The trends since.
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3 Ways B2B Search Marketers Can Stand Out With Rich Ad Formats
We all know B2B customers differ from regular consumers for a variety of reasons. Their purchase cycle is longer, as they have to consult more options before pulling the trigger on signing a contract for a solution or purchasing a product. There is als…