Digital Agency Salaries & Compensation [Research]
Finding and keeping employees is a key struggle in digital agencies. Bureau of Digital surveyed 67 owners about their company structure and compensation packages.
Post from Barry Adams
3 Reasons You Need More Company Pages on Your Website
In an age of digital personalisation, it becomes increasingly easy to focus so much on the individual that organisations forget about the brand. Lack of company purpose pages online is eroding brand differentiation, distinction, and clearly communicated purpose for being. Lee Wilson shares with us three reasons you need more company pages.
Post from Lee Wilson
Tips For Rolling Out a New Service Offering
In this article, we offer tips on rolling out a new service. The way we see it, if you don’t offer it, then the client might go somewhere that can.
Post from Alex Jones
How to Cut Costs as a Digital Marketing Agency
If your marketing budget is consistently in the red, try making smaller changes before draconian cuts to staff and resources.
Post from Morgen Henderson
How to Influence Stakeholders and Clients
Being successful in the world of digital marketing often involves being able to persuade and influence people. Discover the strategies behind getting people onside.
Post from Tara West
5 Reasons Your Content Isn’t Working & How to Fix it
All marketing is content marketing. But often producing and publishing content doesn’t actually drive results. In this article Lee Wilson explains why and how you can ensure your content will make a difference to your company.
Post from Lee Wilson
3 Reasons Your Business Needs to Invest in Data Science
ta science is the fundamental area of marketing and broader business intelligence that your business is likely missing out on, and it’s time to fill that gap.
Post from Lee Wilson
Looking to the Future: What Jobs are Bots Replacing?
Chatbots are among the coolest and most versatile new technologies emerging, but can also pose a threat to existing jobs. In this post, Morgen Henderson looks at the jobs that are most likely to be replaced to some degree by chatbots.
Post from Morgen Henderson
How Much Help Do You Have in Achieving Your Career Goals
After 10 years in business, what training programs help you reach your career objectives. Mentoring helps grow and develop and also benefits the company. SEO Jo shares her experience on why mentoring is important and how it can help you in your every day life.
Post from Jo Turnbull
An Idiot’s Guide to: Failing to Complete the Actions for the Google Assistant Codelab (and a Realisation that I Need to Learn More Code)
Read about John’s attempt to create a simple Google Action for the Google Assistant – he knows that the future of search is voice, but does he need more coding skills?
Post from John Warner
How bots are reshaping the customer experience
An exciting thing is happening in technology today, and its implications for digital transformation are profound: the rise of the bot. These digital agents can talk, perform tasks, and simulate countless other human activities – and enable businesses to personalise products and services at scale.
Post from James Murray
What every marketer should know about AI
So what is AI? And, most importantly, how will it impact our jobs as marketers? Read more to get answers to your biggest questions about AI and chatbots.
Post from Irina Nica
The Future of The Web; Websites as Data Sources
Increasingly websites are not primarily for human consumption. As user behaviour switches to screen-less interfaces, websites need to become machine-readable data sources so that your content can be used and re-purposed by the platforms that drive voice search and contextual triggers.
Post from Barry Adams
Internal Communications – Pitfalls to Avoid and Benefits to Look for Digital Marketing
Effective digital marketing not only depends on external communications, but also internal communication among departments and stakeholders. In this guest article Natasha Kvitka explains common internal comm pitfalls and how to avoid them.
Post from State of Digital Guest Contributor
Is charging by time damaging your agency? Value-based billing could be the solution.
Is billing by time damaging your agency? In this post you’ll discover the limitations of billing by time, and get advice on switching to value-based billing.
Post from Tara West
Periodic Account Access Review; Add it to Your To Do List!
Do you review who has access to the business’s online accounts, such as Twitter, Google Analytics, email, etc? Previous employees’ access to a business’s online accounts presents a huge risk. Periodic account access review is crucial, as Rishi Lakhani explains in this guest post.
Post from State of Digital Guest Contributor
How to train your staff on the job and get real results
A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get to a learning organisation
Post from Bas van den Beld
How to train your staff on the job and get real results
A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get to a learning organisation
Post from Bas van den Beld
Tracking Success for Small Businesses (Part Two)
To complete this primer into tracking success for small business, Chris Green looks at setting up call tracking, footfall tracking and the most simple step businesses forget.
Post from Chris Green
Tracking Success for Small Businesses (Part One)
The barrier to a good tracking setup can be high for some businesses, but it doesn’t need to. In this two-part series, Chris Green looks at how small businesses can also have robust tracking and begin to understand the return on their marketing campaigns.
Post from Chris Green