Why You Can’t Afford to Miss Digital Marketing Events in 2015
It can be difficult to allocate time to attend the digital marketing events. Jo Turnbull explains why you should try and spend at least one evening or one day every couple of months attending them.
Post from Jo Turnbull
YoastCon: 5 year anniversary conference
This year in May Yoast will turn 5 years old. In May 2010 I founded Yoast. Now, almost 5 years later, we have 21 employees and we’re still growing! To celebrate our anniversary and our continued growth we’re hosting a conference: YoastCon! YoastCon will be a day full of great speakers, all speaking on what Yoast stands for: website optimization.…
This post first appeared as YoastCon: 5 year anniversary conference on Yoast. Whoopity Doo!
Email marketing for your online shop
While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it…
This post first appeared on Yoast. Whoopity Doo!
Friday Commentary: Are you the Right Shape for Your Agency?
The size of an agency matters less than the level of expertise it is able to offer. That observation remains important and true to every senior level marketer
Post from Andrew Girdwood
When a Bad Review is a Good Thing for your Business.
In a world of user-generated content, a bad review can be a serious blow to your reputation. Wayne Denner explains how to handle negative customer reviews and how it can actually be a good thing for your business.
Post from Wayne Denner
The basics of email marketing
Last year, Michiel has written a few posts about social media marketing and how you (and we) could improve on it. This gave me the idea to highlight one of the marketing techniques that’s working out pretty well for us: email marketing. Today’s post will outline why you should start with email marketing, if you’re…
This post first appeared on Yoast. Whoopity Doo!
Craft, Customers & Critics: Investing in Discovery
Do you and your teams have enough information gathered in discovery to make good choices about digital marketing strategies to support your business objectives? Whether you’re part of an agency or in-house with a brand, marketers are often pushed to go directly to work without the context and audience understanding discovery provides. There are many effective ecosystems in place that command excellence because of their investment in discovery.
Learn how NASA and Proctor & Gamble invest in discovery to improve outcomes.
Post from Lisa Williams
Improving our (plugin) support
As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only product we sell that doesn’t come with support is our eBook. And even for the eBook you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve…
This post first appeared on Yoast. Whoopity Doo!
The Semantic Web: Business Models from a Marketing Perspective
Why should you structure & share more data than just your Rich Snippet data? Read about multiple ways to commercially exploit the possibilities of the Semantic Web.
Post from Jan-Willem Bobbink
Black Friday through Cyber Monday promotion
First of all, I hope all our American friends enjoyed Thanksgiving. We’re thankful for our loyal readers and customers from everywhere in the world. You’ve helped grow this company at an incredible rate, so we wanted to make you a nice offer today. From today through till Monday we’ll offer you two very specific bundles: Yoast…
This post first appeared on Yoast. Whoopity Doo!
Locate Your Audience in Minutes with Google Fusion Tables
Reach your customers where they are by using accurate geographic location targeting. In this post Polly Pospelova shows how to visualise customers postcodes on a Google Map in minutes.
Post from Polly Pospelova
Keeping a Young Mind in a Fast Changing Digital Market Place
In a quickly changing digital industry it can be hard to keep a young mind. But you can. Here’s how Bas van den Beld does it.
Post from Bas van den Beld
Fighting the Fear
People are held back by fear. It is not real but it can still prevent us from achieving our goals. Find out how to embrace fear and achieve success.
Post from Matt Beswick
How to stay Anonymous Online
A lot of people have no idea how public it is what they do. And they also have no idea to protect their privacy. Here’s how to get a grip.
Post from Bas van den Beld on State of Digital
How to stay Anonymous Online
Defining and Responding to Digital Relationships
Understanding company relationships with stakeholders and building those relationships is part of the modern digital marketer’s job description. We talk about personas, using social media for conversations, but have you thought about the types of relationships you have with your stakeholders? This is all from an article in the Harvard Business Review called Unlock the […]
Post from Kate Morris on State of Digital
Defining and Responding to Digital Relationships
The Importance of & How to Be More Positive
Positive Attitude is Good for Business
A happy workforce can increase productivity by around 12% a certain order.
It might seem like a trivial matter, but attitude in the work place can have a significant impact on productivity. A study by the University of Warwick found that a happy work force can increase productivity by around 12%.…
The post The Importance of & How to Be More Positive appeared first on DEJAN SEO.
Putting The Pink in the Aisle – More Women in Tech
Does the digital industry suffer from a lack of female representation? Claire Thompson explores the issue and highlights some aspects of the debate.
Post from Claire Thompson on State of Digital
Putting The Pink in the Aisle – More Women in Tech
10 lessons I’ve learned from (nearly) 10 years of running an agency
Quite a few friends of mine have started their own agency recently and asked for advice. This post outlines 10 lessons i wish i knew before i started MediaVision.
Post from Louis Venter on State of Digital
10 lessons I’ve learned from (nearly) 10 years of running an agency
Google’s Road to Total Web Domination
With every new service it launches, Google increases its stranglehold on the entire world wide web to become the definitive end destination online.
Post from Barry Adams on State of Digital
Google’s Road to Total Web Domination
4 Must Read Books to Make You a Better Entrepreneur
Having recently started my own company, I share 4 books I consider absolutely vital for those contemplating doing it themselves. See my recommendations now.
Post from Ned Poulter on State of Digital
4 Must Read Books to Make You a Better Entrepreneur