Twitter and Politics – An Overview

On Friday 22nd May the European and Local Elections were held in the UK, with some surprising, and some less surprising results. Not all politicians seem not to have grasped the potential reach of social media, nor the impact it can have. Let’s Look at Twitter… In late 2013 Twitter was claiming around 15 million […]

Post from Laura Phillips on State of Digital
Twitter and Politics – An Overview

Why You Should Stop Asking For Facebook Likes, and What to Do Instead

Recently it was announced that Facebook will be cracking down on pages explicitly asking for shares in an attempt to further fine tune their algorithm. In this post we look at the reasons why, and what you can do to effectively promote your Facebook page. Why Is Facebook Punishing Pages Asking For Likes? There is […]

Post from Laura Phillips on State of Digital
Why You Should Stop Asking For Facebook Likes, and What to Do Instead

Analyzing your audience

About three weeks ago,  I wrote a post about the necessity of knowing your audience. We ourselves are currently investigating our audience. We asked our newsletter readers to fill out a questionnaire. After we have collected the results of our survey, I started analyzing the results. It has been a great week for me! In…

This post first appeared on Yoast. Whoopity Doo!

The Power of Our Reviews

We’ve been doing our Website Reviews for quite some time now, and recently we’ve also added the Conversion Review to that list. There are some of you, the very loyal ones, who we’ve had the pleasure of helping in both these areas. Today I’m highlighting one of our very loyal customers (he has far more…

This post first appeared on Yoast. Whoopity Doo!

Top 5 Must Haves on a Small PPC Campaign Budget

Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]

Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget