“We Want, But We Won’t” — Don’t Be Your Web Marketing’s Worst Enemy
My wife and I had a conversation with our daughter the other day about responsibility. The gist was she wanted to do something that interfered with commitments she already made. We talked to her about how you have to honor your commitments, even when t…
How To Overcome Your Client’s Expectations Of Impossible Results
There isn’t much I dislike about Web marketing, but dealing with clients whose expectations don’t align with reality has to top the list. While many might gripe and complain that the client “just doesn’t get it” (often a true statement), the client’s absence of…
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