The Art of the Media Interview
One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off.
What better way to say Happy Holidays…
…than ducks in hats. Let’s all get into the festive spirit with this little something from the creative team.
Internet Marketers’ Holiday Wishlist
It’s that time of the year again when internet marketers have too much on their plate. In our professional lives, we’re working like crazy to launch holiday campaigns, tweak them, and monitor their success.
Creative Calling
Here at Distilled, we’ve always been big believers in the power of content. To this end, we’ve spent the last few years assembling a well-rounded team of designers, developers, data journalists and animators, as well as PR and outreach experts.
Stolen Moose Heads: An Interview with innocent
In the last few weeks I’ve been putting together a new guide for our Distilled audience: Finding Your Brand’s Voice. It offers practical and detailed advice on how a company can shape its own tone of voice in order to project a unique and consistent persona.
Distilled’s Year In Music
You’ve probably noticed that December is the month for Best of the Year lists, which, for me, truly makes it The Most Wonderful Time of the Year.
David Brent, Meet Clippy the Paperclip (How to create a mascot)
Mascots are all the rage these days. A large gang of fluffy characters is slowly taking over the internet, popping up on our screens with their goggling eyes and goofy grins.
Apart from a mild distaste for overly cutesy things, I applaud this trend.
Don't Silo Me, Bro: Integrating Content Strategy Across Disciplines
Sometimes I resent the term “content strategy”.
The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences.
Getting ahead of the curve with Dell’s social media strategy
Social media reporters often cover Dell, and with good reason: Dell got in on corporate social media early, and worked hard to get it right. They’ve created everything from a Social Media Listening Command Center, to in-person Social Think Tanks, Continue reading »
Getting ahead of the curve with Dell's social media strategy
Dell lends its ear to social media
How to Put Together a Killer Playlist for Conferences and/or Life
Today’s post comes from Distilled’s own karaoke starlet and chainsaw wielding expert, Lara Petersburg. Lara is responsible for keeping Distilled’s Seattle crew in order and the office looking pimped; she’s also beginning this month’s SearchLove takeover series here on the blog. So, let’s Continue reading »
How to Put Together a Killer Playlist for Conferences and/or Life
Today’s post comes from Distilled’s own karaoke starlet and chainsaw wielding expert, Lara Petersburg.
How to Train a Content Team to Have a Singular Brand Voice
If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is–and they’re right.
(not provided)—Distilled’s thoughts in review
There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data. I’d say the most eye-opening part of this is the realization that the end of this upward trend is in Continue reading »
(not provided)—Distilled's thoughts in review
There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data.
Welcome to Paradise, SearchLove San Diego 2013 Day Two
As promised, after an evening of poolside drinks and the sweet refrain of Katy Perry’s ‘California Girls’ whirling round the fire pit (No? Just me then…) we’re back at Paradise Point for Day Two of SearchLove San Diego. Expect everything Continue reading »
Take Me Down To Paradise City, SearchLove San Diego 2013 Day One
Beautiful blue skies. Palm trees swaying in the light afternoon breeze. You’d be forgiven for thinking this was some sort of holiday. But last week saw over 20 industry experts descend upon sunny San Diego to speak at Distilled’s first Continue reading »
Start using Twitter Favourites to your advantage
Ever wondered what the function of Twitter’s ‘Favourites’ tool is? Can it be useful to you in the long term? Here’s a little look into how to find and start using Favourites, as well as how to use these tweets Continue reading »
Because community building isn’t fluffy: enhancing UX, DistilledLive video
Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both Continue reading »