How Newsjacking is creating a new buzz in online marketing
This post is a case study on a Newsjacking from Lyndon Antcliff. Lyndon spoke at this year’s LinkLove London and is a specialist in web content that creates buzz in the form of links, social signals and newspaper mentions. He runs a Newsjacking Continue reading »
Goldman Sachs’ big problem with Twitter
This post is a teaser for a report that we’re creating on digital strategy at the Interbrand 100 list of top brands. We’ve asked journalist Lydia Laurenson to head the research on this project. If you’ve ever worked on an interesting Continue reading »
Managing your clients; This is how we roll, DistilledLive video
It’s not always about SEO keywords and outreach tactics at Distilled so, with that in mind, this week’s DistilledLive video gives you guys the low-down on how we do ‘sales’ a little differently here. Tune into the video below where Continue reading »
The Future of News and how we can apply this to broader content strategy
After attending a lecture at General Assembly on the Future of News, I thought it would benefit SEO consultants, publishers and writers alike to look at some of the ideas and assess how they could be interpreted to benefit broader Continue reading »
Refining your remarketing, DistilledLive video discussion
This week’s DistilledLive video takes a look at some of the latest remarketing tools to come out of beta and how you can use these methods within your online strategies. Take a look at the video below as Distilled’s PPC team Continue reading »
How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor
Does your blogger outreach campaign consist of sending formal press releases to multiple journalists at once? Or, are you ignoring smaller blogs and Tumblrs and opting to pitch highly authoritative sites instead? Well, guess what? You’re going about it the Continue reading »
Thought Google Analytics was all about SEO? Think again.
Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it Continue reading »
If we only had 9 minutes to talk about Google Analytics, DistilledLive video discussion
The new Analytics module has just gone live over in DistilledU so what better way to celebrate than with a free DistilledLive video on the very same topic! This week, London consultants Dave Sottimano and Paddy Moogan [there is only one] take you through the topic Continue reading »
Building links and leads: How co-marketing can work for you
I got to know Liz when we ran a joint webinar with Hubspot a few months ago. Unlike some other efforts we’d made to do joint marketing with different companies, this one went super well. With this in mind, we Continue reading »
Avoiding outreach failure, DistilledLive video discussion
With the launch of the DistilledU Expert Outreach module this week, who better to talk us through the subject than the team themselves. This week’s video comes from Rob Toledo and James Daugherty, sharing their experiences on how to avoid outreach fails. In this video, Continue reading »
Dealing with content beyond the webpage, DistilledLive discussion
By now, most of us are aware of the idea of responsive design and the sorts of tools you can use to make your website’s layout more mobile friendly. But how do we deal with content in this multi-screen world? Continue reading »
Who fancies joining us in Paradise?
On 5th & 6th September, we’re bringing our renowned mixture of expert speakers, advanced sessions and invaluable networking opportunities to the sunny West Coast; San Diego to be precise! Summer seems to have been and gone already in the UK, so I, for Continue reading »
SearchLove Boston 2013 – Day One Recap
It’s that time of year again! Flowers are budding, kids are counting down the days to the end of the school year, and SEOs are flocking to Boston for Distilled’s Spring SearchLove conference. Like years past, we had a killer Continue reading »
Data vs Personas for Content Planning, DistilledLive video discussion
The last DistilledLive video came from our London team and talked you through some positive ways to give feedback to your designers when it comes to producing content. In this edition, we’re moving on from the design of the content Continue reading »
Breaking Down the Silos Event – Thursday, May 16th
Five cross-industry thought leaders will be speaking at the Search Church on how they’ve bridged silos to build marketing synergies, like using social media to amplify SEO efforts or paid search to jumpstart content strategy. Whether you or your company is active in online marketing/advertising or is interested in learning to better manage your online […]
LinkLove London 2013 videos are now available
This may well have been the last LinkLove but here at Distilled we were set to make this the best one yet and the quality of speaker sessions [not to mention, line of mid conference refreshments and activities; Scaletrix, anyone?] were Continue reading »
DistilledU is going free…
…for a day, at least! On Wednesday 8th May, we are giving you free access to all text, interactive modules as well as over 80 hours of HD video content in our online training platform. If you’re already a DistilledU Continue reading »
How should you feed back to your designers? DistilledLive London video discussion
We caught up with Kate Morris and Kristina Kledzik over in Seattle for the last DistilledLive video and an enthused chat on Real Company, ahem, Stuff. This week, we’re back in London asking lead designers, Leonie Wharton and Matt Mitchell-Camp Continue reading »
DistilledU video: 80 hours of HD video, interactive modules and bacon
For those of you who didn’t make it along to today’s Brighton SEO, here’s a little something we’ve been working on to promote our online training platform, DistilledU. If you like the sound of the 80 hours of HD video, Continue reading »
Using Customer Surveys to Define Your Content Marketing Efforts
We’ve said it before, and we’ll say it again—content marketing can be tough. Creating content without a target audience is like Hall without Oates, peanut butter without jelly, Carly Rae Jepson without ‘Call Me Maybe’….essentially, it just doesn’t make sense. Continue reading »