A beginner’s guide to using negative keywords in PPC
In order to make the most of your PPC investment, you need to make use of both common sense and data to constantly tailor your ads. One of the ways to do this is to hone on specific buyer personas which rid your campaign of wasted clicks. In this guide, we’ll walk through how to use negative keywords to do just that.
Bing Ads Introduces Refined Broad Match Keyword Targeting
In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing updates the “Bing Ads platform is able to deliver Broad Match conversion metrics that are 85% of…
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