Category: Web Analytics

Microsoft, not to be outdone by Google, added AI citations to Microsoft Clarity, its web analytics tool. This report shows how your content is referenced in AI-generated answers.

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI Assistant channel in your Default Channel Group reports.

There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of…

Google Analytics seems not to be functioning properly again. The real-time reporting feature is underreporting numbers for many sites. Google had a similar issue last month and a couple months prior to that.

Google Analytics real-time reporting screens seem broken again. I am seeing a ton of complaints about GA4 real-time reporting not showing full data.

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the “more” section, those links contain these UTM parameters, before they did not.

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named “Data not available” show up in their GA4 reporting.

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they…

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing.

Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.

There are a ton of complaints and a lot of concern around Google Analytics missing data in the normal overview report for yesterday and today. I see it also, I am seeing no data from this site and others in my GA4 reports for yesterday or today – altho…

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the “attribution models in GA4 over the next two weeks to i…

Google has updated the Google Analytics real-time reports to show real-time data in the last five minutes. Previously, Google only showed users in the last 30 minutes but now Google is showing both, 30 minutes and 5 minutes.

You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.”

There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites.

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google…

There is a large thread in the Google Analytics help forum with complaints from site owners of being flooded with fake referral traffic originating from Poland. This seems to be the typical referral spam issue and it started around February 17th or so.