3 lead generation tips for ecommerce businesses
For 3 out of 5 marketers, generating traffic and leads is the toughest challenge. Here are our top three tips for lead generation for ecommerce businesses.
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SEO for faceted navigation
Faceted navigations are popular on ecommerce sites because they allow users to refine a large selection of products down to a more specific selection, helping them quickly find exactly what they’re looking for. However, the effects of faceted navigations on organic performance are often overlooked, leaving large-scale ecommerce sites with a set up that either […]
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Technical considerations before purchasing a commerce platform
Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. The choices are endless, but what’s really important? Pius Boachie provides a list of some key considerations.
Retailers: Improve your category pages before building links to your site
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an uncontested view; and one I hear often. Much of the time, you may feel obliged to compensate with more links, but you’re really […]
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12 SEO tips for large ecommerce websites
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy.
The 5 SEO mistakes holding your ecommerce site back right now
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the … read more
Black Friday SEO: Last-minute tips for the holiday season
Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. Some final tweaks to your SEO can make the difference between rising to the top of results and languishing at the bottom of page one.
Which Areas of SEO Should Brands & Search Agencies Invest In?
In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business of tooling for SEO is their priority. The Entire Search Industry Should ‘Re-Focus’ on SEO I think the leadership of Moz and Raven Tools are doing […]
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Ecommerce Tips: 9 Features to Improve Your Product Page Conversion
How to Improve Your Product Page Conversion with 9 Easy to Test Features Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority; as if it’s the poor second cousin of the family. This is a […]
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Mobile Ecommerce: Optimise Your Product Pages for Mobile
Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile and desktop. Often however, we see retailers lumping mobile together with desktop; a toxic decision when it comes to conversion and organic search performance. Smarter retailers […]
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The Impact of IP Host Location on Your Site SEO
Back in February I contacted WPengine to ask if we could upgrade to PHP 5.5. With WPengine (and the way we’ve set up our DNS) this upgrade involved an IP address change in Builtvisible.com’s a-records. Following this change, I saw a drop in SEO visibility in our UK rankings so, I investigated. Sure enough, Searchmetrics […]
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17 SEO Best Practices That Could Double Your E-Commerce Sales
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate…
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