Searchmetrics report: How Amazon and Google help each other
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
The post Searchmetrics report: How Amazon and Google help each other appeared first on Search Engine Watch.
Everything small businesses need to know to launch a campaign on Amazon
This infographic by Businessfinancing.co.uk breaks down each Amazon ad product and provides tips for getting started with your first Amazon ad campaign.
The post Everything small businesses need to know to launch a campaign on Amazon appeared first on Search Engine Watch.
How voice assistants like Alexa can help marketers reach elderly Americans
Digital marketers need to help seniors understand that there’s more to benefit than to fear with using and voice assistants like Alexa.
The post How voice assistants like Alexa can help marketers reach elderly Americans appeared first on Search Engine Watch.
Search and the ecommerce holiday season: Capturing key moments that matter
Leveraging real-time insights can take you all the way through to the January sales and more.
The post Search and the ecommerce holiday season: Capturing key moments that matter appeared first on Search Engine Watch.
Google + Amazon: Data on market share, trends, searches from Jumpshot
“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.
The post Google + Amazon: Data on market share, trends, searches from Jumpshot appeared first on Search Engine Watch.
Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond.
The post Who’s poised to win the brewing v-commerce wars? appeared first on Search Engine Watch.
Alexa.com adds more search tools to its competitive analysis
Now, the free tool “automatically generates top competing sites that it uses as the basis for a more in-depth competitive analysis report,” Alexa.com President Andrew Ramm told SEW.
The post Alexa.com adds more search tools to its competitive analysis appeared first on Search Engine Watch.
Image optimization for SEO: Everything you need to know for success
Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.
The post Image optimization for SEO: Everything you need to know for success appeared first on Search Engine Watch.
New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
The post New visual search innovations tap human emotions and biological buying triggers appeared first on Search Engine Watch.
Amazon Advertising + Prime Pantry: What’s the deal for paid search?
How is Prime Pantry advertising different than overall Amazon Ads? Here’s what you need to know about maximizing paid search for Prime Pantry.
The post Amazon Advertising + Prime Pantry: What’s the deal for paid search? appeared first on Search Engine Watch.
Effective Amazon SEO: What to know when shifting ad budgets to Amazon
Amazon is proving to be a serious contender in the Google-dominated search space. Here’s how to get started optimizing for Amazon SEO.
The post Effective Amazon SEO: What to know when shifting ad budgets to Amazon appeared first on Search Engine Watch.
Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?
The post Amazon emerges as search advertising powerhouse appeared first on Search Engine Watch.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its strength in ecommerce.
The post Data on why retail icon Sears fell in new ecommerce economy appeared first on Search Engine Watch.
Amazon Advertising tips from Bai and LEGO
7 expert strategies on Amazon Advertising, and how to use AMS and organic impressions to get your brand seen. Tips presented by John Denny of Cavu Venture Partners (formerly Bai) and Luis Navarrete Gomez of LEGO at the Transformation of Search Summit.
Search trends 2018: what can marketers learn?
Jason Tabeling has spent 9 years monitoring 50 search terms across five verticals to monitor to see how many times the same brand appears in paid and organic listings. Here’s what he found.
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer’s path to purchase.
Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
The post Has Amazon ended its Google Shopping campaigns? appeared first on Search Engine Land.
Please visit Search Engine…
How to expand search marketing reach in the slow season, part 2: Amazon Marketing Services
In part 2 of her series on how to battle the slow season and incrementally increase purchases, Sana Ansari explains why you shouldn’t ignore Amazon Marketing Services (AMS).