Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations.
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Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”
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Want to target position 0? Here’s what you need to make that happen
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.
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Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.
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April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
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12 tips to improve your reputation strategy
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation … read more
Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’
Penalties will be stronger, and there will be an individual right of action.
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30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
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Analyst firm: Google Home gains ground on Amazon Echo, now 44M total devices sold
A new survey from CIRP argues that Google Home captured about 40 percent of holiday sales.
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Survey: People becoming less inhibited about using voice search in public
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.
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Apple says HomePod is finally coming on February 9, but can it compete?
Apple also said that Siri is now used on more than 500 million devices.
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Survey: Smart speaker ownership steals time from smartphones, TV, radio
The study suggests there are about 40 million devices in US homes today.
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Smart speaker sales grew 103% last year
The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.
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It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars.
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Google says Assistant now on more than 400 million devices
Sales of Google Home smart speakers are considerably smaller.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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Report: Amazon in discussions with consumer brands about ads on Alexa
CNBC report says product promotions on Alexa are already being tested.
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Google bringing the Assistant to tablets and Lollipop Android phones
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
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Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake…
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How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?