Report: Smart speaker owners increasingly using them instead of typing or swiping
Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.
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Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
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Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.
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Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016
Amazon’s CFO said that advertising revenue is growing “very quickly.”
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Google Assistant now offering a wide range of games for kids and families
Fun is a competitive battleground in the smart speaker race.
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Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express.
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Echo and Home will probably have to tell you they’re always listening — in Europe
As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.
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Can Google Express help traditional retail level the playing field with Amazon?
The enemy of my enemy is my friend for Google and major retail partners.
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Amazon just upped the ante in the battle of the virtual assistants
Smart speakers are the ‘gateway drug’ to smart home adoption.
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Report: 57% of smart speaker owners have bought something with their voice
Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant devices.
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Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
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Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
56% of US, UK, German and French shoppers use Amazon as a starting point.
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The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
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When it ‘can’t answer that,’ Alexa begins recommending third-party skills
The move appears to be an attempt to broaden the device’s utility and better compete with Google’s search capabilities.
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Alexa and Cortana will soon work together, allowing each to access the other
You’ll soon be able to ask Alexa to “open Cortana” and vice versa.
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Walmart offering voice shopping via Google Assistant and Home
Google is also making its Express delivery service free with purchase minimums.
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Google rolling out hands-free calling on Google Home to US and Canada
One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses.
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How local businesses can turn the threat of on-demand deliveries to their own advantage
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow.
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NPR survey: Americans love their smart speakers, 42% call them ‘essential’
There may already be 20 million virtual assistants in US households.
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Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.
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