Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance.

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Voice search becomes voice action: A key talking point at SMX London

Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.

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Initial Interest Confusion rears its ugly head once more in trademark infringement case

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!

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Twiggle offers plug-and-play semantic search to online retailers

Company says its sophisticated search can be implemented without replacement of existing enterprise search.

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Survey: Alexa the most frequently used assistant, Cortana seen as most accurate

Nearly 60 percent used voice because it was faster or easier than typing.

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More than 30 million “voice-first” devices in US homes by year end — [report]

Amazon Echo and Google Home devices have significant implications for marketers.

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