Amazon begins testing Product Listing Ads on AdWords
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
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Move over Amazon Echo & Google Home: Here comes Microsoft Cortana
Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices.
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Report: Microsoft responds to Amazon Echo, Google Home with “HomeHub”
Software approach would make Cortana available from the lock screen and provide other smart-home features.
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How to maximize your AdSense earnings with Amazon CPM ads
If you are using just AdSense on your site, Amazon CPM ads are a great way to increase your revenue.
Google Home bests Amazon Echo & Alexa, for answering questions
If you’ve always wanted someone around the house to answer all the questions you have during the course of your day, that someone is a something — Google Home.
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Is Amazon the go-to search engine this holiday season?
When you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Amazon steps into the ring with Spotify and Apple Music, but how much of a battle will they have?
The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service.
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast streaming dongle.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Six most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
Cross channel marketing: three tips from our customer journey report
One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies.
Google beats Apple to become world’s most valuable brand
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital’s annual report. This year, Google is back on top.
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands – Amazon and Apple – … read more
Five places your business should source online reviews other than Google & Yelp
Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.
Artificial intelligence the star of Google I/O
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI.
What is customer retention? A beginner’s guide to increasing CLV
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.
Biggest Social Media Updates of 2015 To Date
2015 is barely two months old and already the major social media platforms are making all kinds updates. Laura Crimmons lists what’s been changed so far.
Post from Laura Crimmons
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when…
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