Chaotic communication: COVID-19 is rewriting our cultural rules of connection
Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully in the “new normal”.
The post Chaotic communication: COVID-19 is rewriting our cultural rules of connection appeared first on Search Engine Watch.
What makes people follow or unfollow a brand?
Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience?
Learning from Majestic – a talk with Dixon Jones and Mel Carson – part 2
In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that.
Post from Bas van den Beld
The Vlogger – How to Choose the Perfect YouTube Collaboration for Your Brand
Collaborating with vloggers can happen in a variety of ways and it doesn’t need to be a simple review or product feature. This blog post details on what to look out for in a vlogger.
Post from Jodie Harris
Twitter Role Models to Learn From
Brands use Twitter for different purposes. Here are examples of brands using Twitter succesfully with different angles.
Post from Bas van den Beld on State of Digital
Twitter Role Models to Learn From
The Lunacy of Search Term CTAs in TV Ads
It is important to get the right call to action at the end of your TV advert. This post looks at the pitfalls of Search Term CTAs in TV adverts and how to avoid the potential problems associated with them.
Post from Sam Noble on State of Digital
The Lunacy of Search Term CTAs in TV Ads
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when…
Please visit Search Engine Land for the full article.