How to conduct a branded search audit
Detailed guide to conducting a branded search audit, identifying areas of concern, and making improvements. Lots of examples included.
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3 Components Of Geo-Targeting Excellence For 2014
Smart use of the geo-targeting controls through Enhanced Campaigns in AdWords will prove to be the single largest opportunity for paid search marketers in 2014. Geo-targeting is nothing new. It has been a foundational element for local and regional bus…