Moz Local 301s To Uberall
Update: A Mozzer pinged me in a private Slack channel to lmk that they they are punting on listings management and working on relaunching MozLocal with more valuable features. This is slightly at odds with my guess at what happened below (but hey, #blogger), but it sounds like they are looking at baking more “Local” […]
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Who Is Next In Local Listings Management?
For those that missed the news this morning, I couldn’t be more excited to see @SIMPartners join the @Reputation_Com family! https://t.co/c1pqdtD9uy — Adam Dorfman (@phixed) February 28, 2018 While I did not expect Reputation.com to be the suitor, it is not surprising to see it embrace SIMPartners. Reputation.com has grown from a service that took […]
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How Is Locadium Different From Yext & Other Citation Monitoring Services?
One of the more common questions we have received since launching Locadium, our new GMB monitoring service, is how it differs from Yext and similar services that monitor NAP consistency. The answer is pretty simple – Locadium monitors GMB changes and alerts you when it detects a change or a dupe listing that has been […]
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What’s NYext For Local?
Gannett’s announcement yesterday that its ReachLocal division has acquired SweetIQ really pissed me off in that the day after Yext’s* IPO I had a great conversation with a Local vet where I predicted that the success of the IPO would set off a wave a M&A in the Local Marketing Tech sector and damned if […]
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Yext Hits $124MM in Revenues in 2016-17
Warning: I am not a financial analyst, but I play one on this blog Yext* has updated its S-1 filing to include more detail on its revenue and other aspects of its business in the run-up to its pending IPO. Since we’re all interested, I figured I’d provide some summary info. Some of the key […]
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The Yext IPO Is Great|Not Great For The Local Search Industry?
As the news of Yext’s S-1 filing in advance of its IPO makes it way throughout the Search industry, I can’t help but think that it will be a seminal event in the annals of Local Search. I’ll leave it to others to pore through the S-1 and pick it apart, and it appears there is plenty […]
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Apple Maps “Announces” New U.S. Business Listings Data Providers
Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps. Today we received the following email: “Thank you for your recent inquiry […]
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Yext Duplicate Listings Suppression Launches
Yext launched a duplicate business listings suppression service today. That’s fancy talk for saying you can now kill duplicate business listings on publishers in the Yext Powerlistings Network with extreme prejudice. For those of you who have tried to squash duplicate citations and found it to be an endless and expensive game of whack a […]
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Yext Launches Store Locator Pages
Today Yext announced the launch of Yext Pages – a store location finder service that complements its Powerlistings local listings management service. Pretty cool stuff if you are local brand manager who can’t seem to get your IT department to get around to updating/building location pages. And automatically keeping your onsite location pages in sync […]
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Yext Quarterly Social & Local Hot Off The Presses
Yext has just released the latest Yext Quarterly, a report on Social & Local search trends produced by Greg Sterling and yours truly. From Yext CEO, Howard Lerman’s intro: “If you had asked me five years ago how maps and local search would evolve, I would have said that the most important entity is the […]
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Yext Sync for Facebook: Is Every Product Destined To Become a Feature?
Today Yext announced Sync, a service that lets you sync a business’ location data to Facebook along with “enhanced” data such as menus, offers, photos and status updates. While there are plenty of social media management tools that allow you to control content on a Facebook Page, the two big differences with Yext’s service are […]
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10 Billion Ways To Get A Link
You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”. The report was […]
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How Much Does Screwed-Up Business Listings Data Cost Us? $10B
Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data. The answer: $10 Billion, maybe more. Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors […]
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