The Local Marketer’s Guide To Apple Maps for iOS7
While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because …
Apple Maps Sends Two Users Driving Across An Airport Runway
Despite some observers saying that Apple Maps on iOS 7 is better than Google Maps, that’s definitely not the case for anyone trying to drive to the Fairbanks (Alaska) airport recently. As the Alaska Dispatch newspaper reported on Tuesday, Apple Maps has sent out-of-towners driving dangerously…
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Apple “Embarks” On Another Mapping Acquisition
Last month Apple bought Locationary and Hop Stop. The point of the first was to improve the overall quality of local data for Apple Maps and the second was for mass transit information. Apparently, according to former WSJ reporter Jessica Lessin, Apple has made another buy for transit purposes. The…
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Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires
Apple Insider points out that Apple is hiring for dozens of positions in its mapping group. There are more than 80 positions that respond to the keywords “Apple Maps” on the company’s jobs site. Among a range of other positions, Apple has been seeking “ground truth local…
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What Job Is Apple Maps Hired To Do?
Hint: Not this one…ripped off from Tumblr. I asked a bunch of Local Search geeks which company will Apple Maps buy next?.
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HopStop Bought By Apple For Public Transit Data
Hot on the heels of its acquisition of Locationary, Apple has bought transit site and cityguide HopStop for an undisclosed amount. It’s an ugly site that has very useful public transit schedules, maps and related information. The value of the data to Apple Maps is obvious. HopStop launched in…
Please visit Search Engine Land for the full article.
Local Search Steel-Cage Match: Google+ Local v. Apple Maps v. Facebook Nearby v. Everyone Else
Just caught Greg’s piece on Facebook’s new mobile local search feature: Facebook Gets Into Local Search with Facebook Nearby for iOS & Android. While I don’t expect Facebook Nearby to stay ad-free forever, with the entry of Facebook Nearby and Apple Maps, both ad-free, I’d say 2012 has been the most interesting year in the Local […]
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