Page speed as a ranking factor: what you need to know
It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. For years, we’ve been bombarded by […]
Metadata and SEO part 2: link rel metadata
In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version […]
All you need to master your site speed without getting overwhelmed
Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your business on many levels, from lost customers to bad reputation.
Performance optimization in an HTTP/2 world
A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to […]
Ask Yoast: why and how to minify your JS and CSS
If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code for the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page […]
How speed affects your site’s performance [infographic]
Site speed is an important factor for SEO and conversion, but do we really understand its impact?
How to reduce HTTP requests to speed up your WordPress site
Having a website, online shop or blog that’s fast is a must nowadays. A fast website doesn’t only give your visitors a much better experience, but it also helps your website to rank. Sending fewer HTTP requests to the server can improve the loading times of your website. But why is that? What are HTTP […]
How to get Google to crawl your site faster
A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to […]
Technical SEO checklist: a webmaster’s guide to on-page optimisation
Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.
Google Search Index set to go ‘mobile-first’ within months
Google has announced that it will soon be splitting its index between mobile and desktop.
W3 Total Cache high-risk XSS vulnerability
Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache […]
Three technologies you absolutely must have for better SEO
Your website has to stay on trend to survive.
How to make speed a core part of your traffic and conversion strategy
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it.
Google AMP update: who benefits the most?
Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results.
10 tips to get your website to the top of Google search
There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO developments.
Five absolutely vital elements for mobile SEO success
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account.
As Google AMP appears in organic mobile results, some see lower CTRs
But for all of AMP’s virtues, websites that have adopted AMP may not be benefiting from the introduction of the site into organic listings.
Preparing for SEO in 2017: yes it’s that time already
It might be hard to believe, but we will soon be entering the fourth quarter of 2016 and it will be time to start preparing our digital strategies for 2017.
Google AMP is coming to organic search results
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page.
Images: three optimisation tips to help speed up your site
People like fast websites and so does Google.