Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
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[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume.
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How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.
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Google tests showing two Shopping ad carousels on mobile
The test features Google’s Showcase Shopping ads and traditional product listing ads on one result.
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Giants collide: Google’s impending showdown with Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.
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Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express
In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
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Getting results from your website means asking the right questions
Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses.
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In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
Comparison Shopping Engines are competing with Google for visibility in Google Shopping in the EU.
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Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission’s antritrust ruling against Google, but it may not satisfy rivals.
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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018.
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New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search results.
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‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to Android.
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Is holiday paid search more competitive in 2017 than 2016?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.
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Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.
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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.
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7 Google tips to supercharge your Shopping ads
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.
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Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.
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3 last-minute Google Shopping tricks to level up your account for the holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.
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Four key holiday paid search trends to keep an eye on
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!
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