Artificial intelligence and machine learning: What are the opportunities for search marketers?
The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms and deep learning to move the needle of marketing performance in 2018.
The Artificial Intelligence Opportunity: A Camel to Cars Moment
Over the last couple years, I’ve spent an increasing amount of time diving into the possibilities Deep Learning (DL) offers in terms of what we can do with Artificial Intelligence (AI). Some of these possibilities have already been realized (more on this later in the post). And, I could not be more excited to see […]
The Artificial Intelligence Opportunity: A Camel to Cars Moment is a post from: Occam’s Razor by Avinash Kaushik
Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]
Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam’s Razor by Avinash Kaushik
Cookies To Humans: Implications Of Identity Systems On Incentives!
A story where data is the hero, followed by two mind-challenging business-shifting ideas. At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. As bad customer service is a massive long-term cost […]
Cookies To Humans: Implications Of Identity Systems On Incentives! is a post from: Occam’s Razor by Avinash Kaushik
How to Predict the Digital Future
In a world with almost daily digital change, how can we predict the future and what could the impact could these changes have on marketers? Find out how to get it right every time!
Post from Arianne Donoghue
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]
Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam’s Razor by Avinash Kaushik
Five Key Elements For A Big Analytics Driven Business Impact
There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) there is a new mobile app […]
Five Key Elements For A Big Analytics Driven Business Impact is a post from: Occam’s Razor by Avinash Kaushik
Unlocking creative big data: the greener pastures of cloud-based data infrastructure
An article by Cedric Chambaz for State of Digital: Unlock the creative potential of big data with machine learning, AI and a touch of left field thinking.
Post from Cedric Chambaz
Artificial intelligence – Should you be preparing your website?
In this post from Jack Cooper, discover how artificial intelligence and machine learning are soon going to change the way we market products and services.
Post from Jack Cooper
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips
In a Q&A after a keynote a couple of years ago, I was asked: “When will traditional business analysis subsume the web analytics silo?” My reply: “All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!” That was a half-cheeky reply. But, if you reflect upon the developments in analytics […]
The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips is a post from: Occam’s Razor by Avinash Kaushik
Can Links Be Art? Majestic Partners With Artist Brendan Dawes
Linkbuilding can be an artform, but one that exists only digitally. Until now. Majestic has commissioned 3D models representing a website’s online link graph.
Post from Barry Adams
Friday Commentary: In a Total Surveillance State, Everyone is Guilty
Our data is used by advertisers to target us more specific; is that what we want? Do we want to be controlled? Barry Adams shares his views in this Friday Commentary.
Post from Barry Adams
Baidu Hires Andrew Ng, Google’s Lead “Brain”
Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning…
Please visit Search Engine Land for the full article.
ad:tech Sydney Keynote: Data Disruption – The Next Five Years
Annabel Hodges covers Tim Trumper’s talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.
Post from Annabel Hodges on State of Digital
ad:tech Sydney Keynote: Data Disruption – The Next Five Years
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on data; executives need insights. Understanding the importance of an insight is critical to actually listen to it. The more cornflakes (data points) that get spread around, […]
Post from Sara Clifton on State of Digital
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.
First Steps to Becoming a Big Data Marketer
Getting on board with big data now, means a brighter future for you tomorrow. The learning curve is steep; prepare to adapt and learn new skills.
Post from Dave Sottimano on State of Digital
First Steps to Becoming a Big Data Marketer
Digital Marketing And Analytics: Two Ladders For Magnificent Success
The most common mistakes digital practitioners and leaders make is to either do things in the wrong order, or to try and do too much at one time. Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). People become frustrated […]
Digital Marketing And Analytics: Two Ladders For Magnificent Success is a post from: Occam’s Razor by Avinash Kaushik
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a ” gosh darn it where is my return on investment from […]
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models is a post from: Occam’s Razor by Avinash Kaushik
The Real World of Big Data
It’s a term which goes around every office which has anything to do with marketing these days: big data. What is it? A full breakdown in this infographic.
Post from Bas van den Beld on State of Search
The Real World of Big Data