Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here’s what you need to know about Baidu, China’s primary search engine.

The B2B Marketer’s Guide to Baidu SEO

Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market …