Preparing for Post-Lockdown Traffic: Sports Betting, Fast Fashion and Staycations
The world has been hit by a pandemic. Highstreets are closed down and every business in the world has had to quickly adapt to remote working and online trading to avoid becoming a sinking ship. Jack Cornwall looks into the businesses that will bounce back after the lockdown ends.
Throughout the 6 months (or so) of lockdown, there have been a myriad of lucky businesses that have found great success online due to their offering being a form of commodity that benefits those at home (with lots of free time on their hands) or an essential product/service needed for those settling into working from home.
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At The Digital Crossroads: Shifting To Audience-Centric Marketing
In the first half of 2013, search advertising represented 43% of all digital ad revenue. The primary reason paid search remains so successful is that it creates a direct link between users and their intent. For marketers, the ability to deliver an ad p…