Interview: can you forecast SEO? Sastry Rachakonda says you can
In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations?
Five tips to maximise content ROI for every industry
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI.
Taking your analytics practice to the next level
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event.
Paid search rules for ROI on mobile: report
Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is is the key mobile channel to achieve these objectives.
SEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be re…
SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in…
Please visit Search Engine Land for the full article.
Survey Finds Organic Search Delivers The Best ROI For Local Businesses
We at BrightLocal recently conducted a survey that examines the sources of traffic and leads to local businesses. We had 288 SEOs and SMBs complete the survey. Combined, this group claimed to have optimized over 7,000 locations in the last 12 months. (That’s a whopping 24 locations per head…
Please visit Search Engine Land for the full article.
Traditional Marketing vs Internet Marketing: What works better?
What has a better ROI: putting and ad on TV (traditional marketing) or putting it on YouTube (Internet Marketing)? An analysis.
Post from Bas van den Beld on State of Digital
Traditional Marketing vs Internet Marketing: What works better?
Prioritising SEO Tasks Effectively
How do we effectively prioritise SEO tasks? Every SEO task has a cost to implement and an expected return value, and that drives the prioritisation of each.
Post from Barry Adams on State of Digital
Prioritising SEO Tasks Effectively
Performance Tracking with Google Analytics
Using Google Analytics can give great insights as to whether you’re reaching your objectives or not. Read about some of the possibilities available.
Post from Haukur Jarl on State of Digital
Performance Tracking with Google Analytics
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we’ve never stopped to consider this question: What is the return on […]
Excellent Analytics Tip #22: Calculate Return On Analytics Investment! is a post from: Occam’s Razor by Avinash Kaushik