Has Amazon ended its Google Shopping campaigns?
Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
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Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type
Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network.
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Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
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Google tests showing two Shopping ad carousels on mobile
The test features Google’s Showcase Shopping ads and traditional product listing ads on one result.
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Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018.
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New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search results.
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‘Purchases on Google’ Shopping ads test is running on iOS devices
The quick-payment mobile Shopping ads have previously been limited to Android.
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Is holiday paid search more competitive in 2017 than 2016?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.
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Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.
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7 Google tips to supercharge your Shopping ads
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.
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Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.
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3 last-minute Google Shopping tricks to level up your account for the holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.
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Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns.
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2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
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Ahead of the holidays, Google Merchant Center sees substantial upgrades
Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.
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Google Shopping gets top spot impression share & product diagnostics reporting
The updates are available in the new AdWords interface.
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How important is Google Shopping for retailers?
Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.
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Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup
The “Product” badges have the look of an ad, but are powered by rich markup schema.
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Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters
Stores are shown in cards instead of a list.
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SEM growth hack #4: Grow ROI with cross-channel optimization
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
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