Why ‘good’ isn’t good enough in Google Shopping
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace y…
Purchases on Google quietly opens beta for requests in US
US merchants can now request access to Google’s “buy button” program.
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Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.
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New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
The program, coming out of pilot, spotlights offers in Bing product ads.
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Part 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
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Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
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Google testing new look for local inventory ads in place of local pack
The test is another effort to monetize local queries on mobile.
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Bing Ads Editor now supports remarketing audience management & shopping campaign product filters
The latest version of Bing Ads Editor is now available.
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Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
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New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries
Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.
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See how Google is showing even more Shopping Ads on desktop this season
On product queries, product listing ads are dominating over text ads.
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Carousels of Google Shopping ads spotted on YouTube
Testing an expansion of Shopping Ads on YouTube.
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Criteo launches Predictive Search to automate Google Shopping campaign optimizations
The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.
The post Criteo launches Predictive Search to automate Google Shopping campaign optimizations …
Bing Ads Editor now supports Shopping campaigns
A new Shopping settings tab is now available in the editor panel.
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Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
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Google testing mobile Shop the Look ads for apparel & home products
Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.
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Google debuts a brand new look for Merchant Center
A much needed face lift also includes some new features.
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Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
The post Google expansion of Local Inventory Ad product search now live in Maps and Kn…
Google rolling out major change to PLAs for broad product queries, among other Shopping updates
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
The post Google rolling out major change to PLAs for broad product queries, among other Shopping updates appe…