New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
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Shopping campaigns: Play like every day is a holiday
What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
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Google opens Customer Match to Shopping Campaigns
Advertisers will be able to retarget customers with product listing ads.
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Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
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Can you manage your inventory with Google Shopping?
Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
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Move over, text ads: How data feeds are driving new search experiences
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).
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Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google.
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Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
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Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fixed errors, add custom labels and more right in Merchant Center.
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Five reasons why GTIN should be your new favorite Google Shopping acronym
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
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Better in-store attribution is here
Closing the online-offline attribution app is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.
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Bing Shopping Campaigns now out of beta in UK
Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support.
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Google makes AdWords Products tab more useful for Shopping campaigns
In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
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Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live
The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop.
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Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
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Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
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Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed.
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Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
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Get Your Priorities Straight: Structuring Google Shopping Campaigns
A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.
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Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.
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