Category: conversion attribution

AdWords call extensions call tracking call tracking phone numbers Channel: SEM conversion attribution Conversion Optimization Google: AdWords Google: Mobile mobile SEM Paid Search Column pay per call phone call tracking Search Ads Search Ads: Mobile Search Search Engine Land Search Marketing Search Marketing: General Search Marketing: Mobile Uncategorized

Mobile Calls Are The New Conversions: 7 Tips For SEMs

Susan Waldes

Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don’t follow the…

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Channel: SEM conversion attribution Google google estimated cross-device conversion tracking Google: AdWords Google: AdWords: Product Listing Ads Google: Mobile Search Ads Search Engine Land Top News Uncategorized

AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

Ginny Marvin

Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-t0-call. When Google first announced the release of estimated cross-device…

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