Category: B2B marketing customer personas

b2b B2B inbound marketing strategy B2B marketing customer personas B2B Search Marketing B2B Search Marketing Column Channel: SEO customer personas marketing personas Online Marketing persona-driven marketing Search Engine Land Uncategorized

Are You Using Your B2B Marketing Personas Effectively?

Jayson DeMers

Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really…

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