Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Google to struggling sites: Focus on your audience, content quality
Here are some key takeaways around SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan.
Google Search Console Performance report adds merchant listings to images report
Google now will show the merchant listing performance within the Google Search Image tab in Search Console data.
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google’s standards.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.
How to protect deep work time and retain focus as an SEO
Learn how to make the most of your peak productivity hours by eliminating distractions, creating a focus-friendly environment and more.
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
6 SEO tactics for home service companies
Boost your home services company’s online visibility with niche-specific tactics, such as cost pages, calculators and more.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Perplexity Pages showing in Google AI Overviews, featured snippets
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Google Search fixes issues with Site names not appearing for internal pages
This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
Google AI Overviews visibility drops, only shows for 15% of queries
Google’s AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
Rethinking your keyword strategy: Why optimizing for search intent matters
Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.