Brand Sentiment – The Future of SEO?
Despite pervasive webspam, link signals remain the cornerstone of Google rankings. Can brand sentiment perhaps replace links? Barry Adams investigates.
Post from Barry Adams
Writing a blog: obtaining an attractive writing style!
A few months ago, I wrote a post containing 10 tips for an awesome and SEO friendly blog post. Since then, I have been thinking and reading a lot about writing and blogging. After the success of our first eBook, we are actually working very hard on a second ebook about content SEO at Yoast.…
This post first appeared on Yoast. Whoopity Doo!
SEO and PR Collaboration with BuzzSumo
Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and […]
The post SEO and PR Collaboration with BuzzSumo appeared first on SEER Interactive.
New eBook: optimize your website
Just about 2 months ago we released our eBook optimize your WordPress site. It’s been sold over 5,000 times now, which makes us very proud. We have received a lot of positive feedback in that time encouraging us to do more eBooks. There was one question that kept popping up though: do you have a…
This post first appeared on Yoast. Whoopity Doo!
How to choose the perfect focus keyword
Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the…
This post first appeared on Yoast. Whoopity Doo!
SEO Industry Growth, Widespread Failure, and SEO Industry Challenge
Google is doing a good job managing SEO. It has positioned itself such that it has so much cash and so much control, that it can manipulate the search experience to counter SEO efforts, even while hurting users and in many cases wrecking the search quality, without much risk to it’s own success. And now […]
Winning Your Digital Marketing Pitch
It’s easy to go off track if you’re trying to explain to your boss why you need something changed on your website or when telling a client to make a change on their site. Below are a number of ways to avoid pitfalls & to gain acceptance of your digital recommendations. Do you even know […]
The post Winning Your Digital Marketing Pitch appeared first on SEER Interactive.
How to Drive More Sales with Google Shopping Campaigns
This guest post was written by Elena Terenteva, Senior Content Marketing Manager at SEMrush, a competitive research software that provides data on competitors’ online marketing activities.
Branding & your keyword strategy
What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of…
This post first appeared on Yoast. Whoopity Doo!
RCS SEO: Measuring Success
Traditionally SEO has been semi-formulaic; we know the factors that play a role in ranking. We analyze both our clients’ and their competitors’ backlinks, keyword profiles and keyword rankings, content and meta data to find opportunities and build strategies. To bolster competitive keyword rankings, we create content and prospect influencers to develop 3rd party content […]
The post RCS SEO: Measuring Success appeared first on SEER Interactive.
John Mueller’s SEO Advice
Here’s some notes on seo I took from the recent Google Webmaster Hangout with John Mueller. John is a Google Webmaster Trends Analyst in Switzerland.
You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
Updated: SEO For Beginners
If you are new to SEO, I hope you’ll find my updated ‘beginners guide’ to search engine optimisation of use. Please share if you do :)
You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.
Google Testing New Layout for Mobile Local Search Results
Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone: Before: […]
Create Unique Meta Descriptions For Scraper Sites Benefit Only
Here’s an old school geeky test set to illustrate something I’ve long wondered about. Google has said for years “create unique meta descriptions”. If you follow that advice to the letter – all you are doing is giving somebody else free text for their spam site. A good unique meta description only increases click through rate if the page […]
Keyword research tools: which ones to use?
Two weeks ago, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips…
This post first appeared on Yoast. Whoopity Doo!
Penguin 3.0 Update Confirmed As Google Go To War Again
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Penguin 3.0 Update Confirmed As Google Go To War Again appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Homepage optimization
Homepage SEO does not exist. That was the statement in the post I did last week. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in…
This post first appeared on Yoast. Whoopity Doo!
Why focus on long tail keywords?
While writing our book ‘Optimizing your WordPress website’ I worked closely together with Joost in creating a section on Search Engine Optimization. The first chapter — after the introduction in SEO — had to be keyword research. ‘Keyword research is the basis of all Search Engine Optimization,’ Joost explained to me, ‘without proper keyword research,…
This post first appeared on Yoast. Whoopity Doo!
Does Homepage SEO exist at all?
It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is however one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or…
This post first appeared on Yoast. Whoopity Doo!
How to Easily Analyze your (& your competitors) Mobile SEO Performance
Aleyda Solis explains how, with clever use of the latest SEO tools it’s possible to easily analyse your website’s mobile SEO performance as well as your competitors.
Post from Aleyda Solis on State of Digital
How to Easily Analyze your (& your competitors) Mobile SEO Performance