How organic search might influence the 2016 US election
Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome.
2016 state of link building survey: five important takeaways
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey … read more
When is a search engine not a search engine? When it’s Google, says the EU
Does the new definition actually mean anything for the search engine industry? I highly doubt it. The current players in the search engine market have spent years refining their methods, and aren’t going to suddenly change tack because of an already fairly unpopular EU directive.
How does Google determine my local ranking?
Google has revealed a new ranking signal for local search… Prominence.
A Call for a Search Discussion – How Google Works
If you follow me on Twitter, then you know I sometimes complain about the current state of the industry – most notably centered around what passes for research and discussion these days. It feels like people want to be handed the fish – with little interest in learning how the person with the fish caught… Read More
The post A Call for a Search Discussion – How Google Works appeared first on Sugarrae.
A Call for a Search Discussion – How Google Works
If you follow me on Twitter, then you know I sometimes complain about the current state of the industry – most notably centered around what passes for research and discussion these days. It feels like people want to be handed the fish – with little interest in learning how the person with the fish caught… Read More
The post A Call for a Search Discussion – How Google Works appeared first on Sugarrae.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for ‘near me’ micro-moments.
2016 guide to free online SEO training courses
All of the SEO knowledge with NONE of the expense.
29 most interesting SEM stats from March 2016
As we leave March behind and look forward to the comparatively warmer weather of April, let’s continue to stay indoors while looking at a laptop screen … read more
Are search engines ‘semantic’?
It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search?
Google reveals its three most important ranking signals
We’ve already heard that RankBrain, Google’s artificial intelligence system, is the “third most important signal contributing to the result of a search query” and it seems like we may have confirmation on the top two factors as well.
Introducing the Content Strategy Canvas
Content strategy requires a lot of focus and input from content teams and stakeholders. There are many questions to ask, and the answers given will differ from company to company. To help with this, I’ve come up with the Content Strategy Canvas.
A first look at Plonked, the new search engine for business
Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world. Its … read more
10 tips for writing effective headlines for the web
The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.
RankBrain Judgment Day: four SEO tactics you’ll need to survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.
40 Ways to Use SEMrush to Get the SEO Data You Need
SEMrush is powerful, versatile and all things considered, remarkably accurate. With that being said, SEMrush’s advanced features can be both a gift and a curse. With advanced functionality often comes complexity and it’s fairly easy to get lost in SEMrush’s broad array of features.…
The post 40 Ways to Use SEMrush to Get the SEO Data You Need appeared first on Seer Interactive.
Spider Traps: An SEO issue that even Google suffers from..
Spider traps can dramatically decrease your website’s ranking potential – Gordon Campbell explains how to spot them and how to resolve them.
Post from Gordon Campbell
What performance marketers need to know about Google Knowledge Graph
Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away.
It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal
If you don’t have a mobile-friendly website, my God what the hell are you doing!?? Have you not had enough warnings already. Stop reading this right now and go get a responsive website right now you maniac!