At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! Last week, […]

Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year’s session and this is the roundup of those tweets along with anything I […]

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True leaders recognize the value they have to offer. They listen to those around them and are consistent in their teaching. They share personal stories that others can relate to, and offer tools and information to help strengthen the community. Blogs can be leaders in the same way, should the right contributors be committed to […]

Anyone who has attempted to keep a pulse on Google’s local product offering has probably noticed that it’s been going through somewhat of an identity crisis over the last two or so years. Google Places  Google Places for Business  Google Plus Local  Google’s local platform has been through so many updates recently that it’s hard to keep track of what it’s […]

At the Search Church this past May, we invited some content marketing experts to share the methods, strategies, and tools they use to connect content to those who need it. We’ll be providing their talks on the blog over the next few weeks, so you can all learn from their insights and experience! First up […]

A SEER client was recently interested in trying to increase retention within their inactive member base.  With that in mind, we put together a string of recommendations which including re-engaging those members through Facebook Custom Audiences. What are Custom Audiences? If you’re not familiar with Facebook Custom Audiences, they’re a great self-service way to create […]

On May 14th we held our sold-out “Hook, Line & Sinker” mini-conference event at the Search Church, a deep dive into content marketing. By bringing together Ed Tettemer, Fastspot’s Tracey Halvorsen, Simple.com’s Scott Edwards, Conversion XL’s Peep Laja and our very own Wil Reynolds, we offered a multi-perspective narrative on content and its role (and […]

As we all know, the Panda came roaring back to life this week, doling out panda-gifts to some and panda-monium to others. There were some winners and losers in this round, with eBay getting smashed and small business getting a break, but I found a rather surprising hit that no one is talking about. In […]

Now that Google Engagement ads are fully released from beta to all advertisers, they are beginning to gain momentum as an unique and viable ad format. We have been testing engagement ads at SEER and wanted to recap performance of one of our recent tests for a client in the health care industry. What Are […]