Bing Webmaster Tools: Configure My Site

We recently did a series about Google Webmaster Tools. So we thought it was time to do a series about Bing Webmaster Tools as well. Bing isn’t that big in The Netherlands, or Europe, for that matter, but it still holds some ground in the US. The most important reason, however, is we think Bing Webmaster…

This post first appeared as Bing Webmaster Tools: Configure My Site on Yoast. Whoopity Doo!

How To Use Social Link Intersect for Quick Linkbuilding Wins

Earlier this month I gave a presentation on Quick Wins for SEO at Friends of Search in Amsterdam. One of the tips that seemed to go down the best was based on my comments about the Moz “Link Intersect” tool. I’ve been a fan of that idea for a long time. Link intersect analysis is […]

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Photography SEO

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the…

This post first appeared on Yoast. Whoopity Doo!

WordPress robots.txt Example

The robots.txt file is a very powerful file if you’re working on a site’s SEO, but one that also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed a lot in how…

This post first appeared on Yoast. Whoopity Doo!

Low Effort, Big Return Marketing: Quick Wins for SEO

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]

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Brand Social Media Profiles In Google’s Knowledge Graph

Brand Social Media Profiles In Google’s Knowledge Graph: How To Get There & What It Means for Marketers

If you’ve Googled some of your favorite brands lately, you may have noticed something new showing up in the results pages. As of early this year, Google has included brands’ social profiles outside of Google+ within the knowledge graph.…

The post Brand Social Media Profiles In Google’s Knowledge Graph appeared first on SeerInteractive.com.

Our second eBook: Content SEO

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke…

This post first appeared on Yoast. Whoopity Doo!