Our second eBook: Content SEO

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke…

This post first appeared on Yoast. Whoopity Doo!

Google Webmaster Tools: Search Traffic

Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these…

This post first appeared on Yoast. Whoopity Doo!

Google Webmaster Tools: Search Appearance

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that…

This post first appeared on Yoast. Whoopity Doo!

Local SEO strategy tips from Kristopher Jones

Two weeks ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share…

This post first appeared on Yoast. Whoopity Doo!

How to create the right meta description

Yet another post about meta descriptions, I hear you think. Still, this is one of the issues that we often get support questions about after doing a site review. The thing is that everyone gets the idea, but little of us actually take the time to write a proper meta description for your article of page. Where…

This post first appeared on Yoast. Whoopity Doo!

Developing Developing Developing Developing…

My friend Peter Askew recently remarked about the power of “developing domains” to build audiences and achieve success: He was following up on a preior tweet where he showed traffic growth of an older dormant domain he has “revived”. The chart shows significant traffic success: This is what domainers call “development” and what SEO practitioners […]

We Want To Believe

Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that makes it possible and connect that to digital marketing trends. We Want To Believe Agent Mulder, of the X-Files, was famous for his desire to […]

We Want To Believe is by AJ Kohn, originally posted on Blind Five Year Old.

Google Autocomplete Query Personalization

The other day a friend emailed me asking if I’d ever seen behavior where Google’s autocomplete suggestions would change based on a prior query. I’ve seen search results change based on prior queries but I couldn’t recall the autocomplete suggestions changing in the way he detailed. So I decided to poke around and see what […]

Google Autocomplete Query Personalization is by AJ Kohn, originally posted on Blind Five Year Old.

Optimizing images for SEO

If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d…

This post first appeared on Yoast. Whoopity Doo!

Custom dimensions and SEO

As you might’ve noticed, we’ve added a couple of pretty cool features to the Google Analytics by Yoast Premium plugin. This post is another sequel to the custom dimensions posts, in which I’ve been explaining the custom dimensions in the plugin. Today I’ll explain the new custom dimensions we’ve added and how they can actually help…

This post first appeared on Yoast. Whoopity Doo!

Image Blind

Images are an increasingly important part of the Internet landscape. Yet marketers are provided very little in the way of reliable metrics to allow us to understand their power and optimize accordingly. This is doubly strange given the huge amount of research going on regarding images within search engine giants such as Google. Image Tracking In […]

Image Blind is by AJ Kohn, originally posted on Blind Five Year Old.