Mastering PPC: Building Keyword Lists

When building out new PPC campaigns, it’s important to exhaust all options to come up with the best set of relevant keywords. While rattling off the first words that come to mind might be a good start, there are some other options and tools that PPC’ers can use to help build a more robust list. […]

A Rundown of Keyword Match Types for Search

PPC campaigns are built like houses. Keywords are the foundation. Killer ads and optimized landing pages will be worth nothing if the appropriate searchers aren’t seeing your ad. How do you connect with the correct audience? Start with a well thought-out and tailored keyword list. Please note: this post refers primarily to search and not content […]

Identifying the Money Keywords for Affiliate Marketing & SEO

Keyword targeting can make all the difference revenue wise when working on SEO for an affiliate site that relies on SEO as its primary marketing method. You have vanity terms, traffic terms and then you have your “money” terms. Seeing results from SEO takes a lot of work and a lot of time. So how […]

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New Google Analytics Channel Groupings

Since Google Analytics rolled out the new Acquisition, Behavior, and Conversions reports on October 9, we’ve received many questions about what’s changed, what’s new, and how to use these reports. In this post, we’ll cover: An overview of the new default Channel Groupings Working with the Channel Groupings Google Analytics’ definition of channels Default Channel […]