Top 5 Reasons to Set Clear Goals for Your Content
Last week, Lana explained the importance of developing a strategy for your content. Today I’m going to focus on the value you can provide for your team and your client when you have established clear goals at the outset of a campaign. Here are the top 5 things you can do… 1. Tie it back to […]
Ahrefs.com Gets New Layout
A new post from www.davidnaylor.co.uk. BAZINGA!
What You Need to Understand about Google Penguin Recovery
Anyone who runs an SEO agency has experienced the following scenario. A client comes to you and explains they ranked number one for a keyword(s) before Penguin. They got hit, having fallen into near invisibility in the Google SERPs and are desperate to get their Google traffic back and recover from Penguin. Manual vs. Algorithmic […]
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Thinking About WHY You Do Content… or “If Everyone Jumped Off a Cliff…”
Every so often, you need to take a step back and listen to Mama’s voice in your head: “If everyone was jumping off a cliff, would you do it, too?” That dandy little interrogative statement from your childhood can also apply to decisions concerning content — particularly, why you are creating content. While everyone recognizes […]
Tips for Optimizing Your YouTube Videos
In this post, I wanted to share some tips on how to optimize your videos and your Channel within the YouTube community to help increase your visibility within this search engine as well as help to increase your video’s visibility within Google search results. First and foremost, create great content! If you have interesting and […]
Authorship Is Dead, Long Live Authorship
Google’s Authorship program is still a hot topic. A constant string of blog posts, conference sessions and ‘research’ projects about Authorship and the idea that it can be used as a ranking signal fill our community. Yet, the focus on the actual markup and clock-watching when AuthorRank might show up may not be the best use of […]
Authorship Is Dead, Long Live Authorship is by AJ Kohn, originally posted on Blind Five Year Old.
Mastering #PPC: Leveraging Goals in Google Analytics
Since we have an Analytics division at SEER that kicks ass, I’ll leave most of that subject matter alone for them and focus on what I know most about: PPC… and a little bit of Google Analytics (GA). More specifically, we’ll be reviewing goals and how you can use these for your paid search efforts […]
What is Content? What We Talk About When We Talk About Content
Recently a great Smashing Magazine article on content strategy written by Brad Shorr made the rounds at SEER. When I clicked through to read the article two things caught my attention right off the bat: 1) the date, and 2) the first sentence. The article was dated December 2011, and I’ll admit, I was tempted to automatically brush […]
Twitter and Google verified authorship
A new post from www.davidnaylor.co.uk. BAZINGA!
Confused about the disavow file?
A new post from www.davidnaylor.co.uk. BAZINGA!
Brand Link Building – URL Misspellings
Wil Reynolds recently spoke on Content Ideation + Links for the Lazy Marketer at the Conductor C3 Conference; here he mentioned a brand URL misspelling strategy I had done with one of my clients. This strategy was a quick and easy way to acquire quality links as well as protect a specific brand. In this […]
URL Canonicalisation: How to Diagnose & Rectify Errors
A couple of months back, I provided some advice for an article on TheNextWeb entitled ‘How to Improve Your Site’s SEO’, which focused on providing tips for small businesses. One of the tips I provided here was for individuals to check and ensure that their domain resolves at the correct URL, something that us SEOs refer to […]
Post from Ned Poulter on State of Digital
URL Canonicalisation: How to Diagnose & Rectify Errors
Identity Poetry for Marketers
Identity. It’s central to what matters (to you). And that makes it essential to the art of persuasion.
Who I am.
Who I think I am.
Who you think I am.
Who I think you think I am.
Who I know I am not.
Who I think you think you are.
Sometimes, identity it seems to be the only thing that matters.
I’m […]
SEMRush Review – A Kickass Keyword Research Tool, Rank Tracker & More
I’ve “known about” SEMRush for a long time. I’d heard people mention it and had seen the site, but I’d never really used it until my partner in PushFire signed up for it. He loved the service – and since we were paying for it – I decided to fully check it out. It quickly […]
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IFTTT Recipes for SEO: Tracking Your Competitors’ Use of YouTube
I’ve talked about ‘If This Then That,’ or IFTTT, many times before including in my Mozcon presentation earlier this year. In the recipe below, I’m digging into what it takes to automate competitive analysis for Youtube videos. Youtube is becoming a popular area for content, and using IFTTT can help you find your competitors’ videos easily and see […]
Mastering PPC: Google and Bing Call Extensions
Let’s face it. Phone calls are a major conversion goal and indicator of success for many businesses running PPC ads. A few months ago, I touched on the importance of properly tracking phone calls to your PPC campaigns. As we continue our Mastering PPC series I wanted to circle back and discuss some of the latest […]
Digital PR – A Model for Integration ?
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.
Post from Louis Venter on State of Digital
Digital PR – A Model for Integration ?
Build Content, Links, & Relationships with Reverse Guest Posting
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog. Most of the guest post pitches I receive are complete garbage, but even if I get a really good, relevant pitch, I’m not going to accept a guest post. The reason […]
Importing Multiple CSVs – An Excel Macro for Generating Reports
As I’ve already made clear, I spend a lot of time using Screaming Frog. I love the copy & paste functionality that it offers, which allows me to move data directly from the crawler into Excel, but sometimes I’d rather have Excel build my technical reports for me… With that in mind, I wanted to […]
Yes Virginia, Google+ Can Directly Impact Your Search Rankings
Every time I see an article about how Google +1s currently have no direct impact on search rankings, I cringe a little bit. Not because I believe Google +1′s DO currently have a direct impact on your search engine rankings. The reason I cringe is because so many people seem to read a quote like […]
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