[SEER Event] 11/13/13 – Big Wins for Big Sites

The next event is coming up at the Search Church on November 13th and will focus on the optimization, technical link building, and outreach for larger sites: Nailing SEO basics is one thing, but what about complex sites on difficult platforms, marketing teams that are shackled by legal, brand compliance and a tough boss, and […]

The Value of Online Reviews and How to Get Them

Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. Online reviews have not only increased steeply in popularity with users over the last 12 months but are showing clear signs of being a ranking factor too. The Value of Online […]

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The Value of Online Reviews and How to Get Them

Web Technology Cheat Sheet for Marketers

When working in internet marketing chances are you are going to talk to a developer or technical client at one time or another. Here is a basic guide of the big web technologies/languages so you don’t put your foot in your mouth. HTML – HyperText Markup Language HTML is the main language for web pages […]

The September Google Analytics Recap

Welcome to a new series, fresh from the Analytics team here at SEER Interactive! Each month, we’ll be recapping the updates from the Google Analytics blog, complete with short summaries of what was news and why it should matter to you. October is a great time to start, so here’s what the folks over at […]

10 Quick Ideas for Producing Video Content

Video has become such a popular online medium and while many site owners recognize the value, sometimes getting started with content ideas is the hardest part.  If you have absolutely no idea what type of video content to create, below are some quick ideas to get started shooting video fast. 1. Employee Bios/Introductions Many companies […]

Delivering Revenue From SEO Reviews

What’s the point of product reviews? Links? Branding? Building trust? Ultimately, revenue. Every piece of SEO should be related back to increasing revenues for a website. Let’s look at two cases of product reviews that can and should be implemented that abide by the updated laws of Google. Google more recently added exchanging goods or services […]

SEO for Regulated Industries

Pharmaceuticals and healthcare. Financial services. Alcohol and tobacco. Insurance. What do all of these industries have in common? They are highly regulated. Which means that they have to be very, very careful with their messaging and marketing strategies. If they make one small slip, that failure to comply with regulation could result in fines, lawsuits, […]

Part Two: Four AdWords Paid & Organic Report Questions Answered

Many good things come in four.  My favorite four things that come in fours may be the weather seasons, the NCAA Final Four, FDR’s Four Freedoms and the A-Team. Source – http://www.universalstudiosentertainment.com/assets_c/2010/05/Ateam_1-thumb-497xauto-890.jpg Last week, I wrote about initial AdWords paid and organic report data.  The paid and organic report links Google Webmaster tool data with […]