The Global Search Engines – Just What Are They Up To?
The world of search is always changing. So what are the latest developments from the global search engines and what does that mean for marketers?
Post from Gemma Birch on State of Digital
The Global Search Engines – Just What Are They Up To?
[SEER Event] 11/13/13 – Big Wins for Big Sites
The next event is coming up at the Search Church on November 13th and will focus on the optimization, technical link building, and outreach for larger sites: Nailing SEO basics is one thing, but what about complex sites on difficult platforms, marketing teams that are shackled by legal, brand compliance and a tough boss, and […]
The Value of Online Reviews and How to Get Them
Reviews help businesses gain credibility, brand awareness, and of course engagement, as well as giving Google an indication of how your business is perceived. Online reviews have not only increased steeply in popularity with users over the last 12 months but are showing clear signs of being a ranking factor too. The Value of Online […]
Post from Laura Phillips on State of Digital
The Value of Online Reviews and How to Get Them
Web Technology Cheat Sheet for Marketers
When working in internet marketing chances are you are going to talk to a developer or technical client at one time or another. Here is a basic guide of the big web technologies/languages so you don’t put your foot in your mouth. HTML – HyperText Markup Language HTML is the main language for web pages […]
Developing a Career in SEO – 3 Reasons to Work for an Agency
In the second part of a three series post about starting and developing a career in SEO, Jo Turnbull interviews 5 people from all over the world to find out what it is like working agency side.
Post from Jo Turnbull on State of Digital
Developing a Career in SEO – 3 Reasons to Work for an Agency
The September Google Analytics Recap
Welcome to a new series, fresh from the Analytics team here at SEER Interactive! Each month, we’ll be recapping the updates from the Google Analytics blog, complete with short summaries of what was news and why it should matter to you. October is a great time to start, so here’s what the folks over at […]
Marketing Channel Measurement for Business Owners (and Time Travelers)
It’s the beginning of fall now in Philadelphia, and as the wind takes on a bit of a chill it can mean only one thing: budget season. In a past life (waaaay back in 2006!) an old business partner and I ran a B2C company with offline conversions. Our marketing consisted of pay-per-click advertising, some real rough-and-ready […]
Rules of the Road – CEO Swap with “Fish” Rand Fishkin
So, just like that TV show WifeSwap, I figured I should write my “rules” for SEER and give you an idea of what you should expect when you arrive at SEER HQ. It’s just a guide, as we like to have as few rules as possible… Rule #1 – Take out the garbage. You want […]
Barcelona iGaming Affiliate Conference
A new post from www.davidnaylor.co.uk. BAZINGA!
PR is where the Money Is
A shout out to all of you disenfranchised ex-SEO people out there: Public Relations is where the Money Is!
PR is a solid career with very little formal credentialing required. Even better, the consumers of PR services have less knowledge about PR than …
10 Quick Ideas for Producing Video Content
Video has become such a popular online medium and while many site owners recognize the value, sometimes getting started with content ideas is the hardest part. If you have absolutely no idea what type of video content to create, below are some quick ideas to get started shooting video fast. 1. Employee Bios/Introductions Many companies […]
Facebook Advertising Basics: A Walter White Approach
* SPOILER-FREE POST * It was Sunday when I started to think about this post, so naturally I was counting down the hours until the latest episode of AMC’s Breaking Bad. I logged into Facebook to help pass the time and as usual, the marketer in me picked up on a few ads. Which got […]
Delivering Revenue From SEO Reviews
What’s the point of product reviews? Links? Branding? Building trust? Ultimately, revenue. Every piece of SEO should be related back to increasing revenues for a website. Let’s look at two cases of product reviews that can and should be implemented that abide by the updated laws of Google. Google more recently added exchanging goods or services […]
Not Provided Keywords – SEO Reporting Without Keyword Data
We’re nearly 2 years into (not provided). It was October 18, 2011, when organic keyword data started dropping out of our reports. It’s been slowly rising as documented on (Not Provided) Count but in the last few weeks leaped from below 50% in August and is over 75% today. As Google starts serving secure search […]
Build Content, Links, and Relationships with Reverse Guest Posting
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog. Most of the guest post pitches I receive are complete garbage, but even if I get a really good, relevant pitch, I’m not going to accept a guest post. The reason […]
SEO for Regulated Industries
Pharmaceuticals and healthcare. Financial services. Alcohol and tobacco. Insurance. What do all of these industries have in common? They are highly regulated. Which means that they have to be very, very careful with their messaging and marketing strategies. If they make one small slip, that failure to comply with regulation could result in fines, lawsuits, […]
Bringing some Irish Wonder to your SEO security audits, the latest DistilledLive video
We’ve welcomed another special guest into the Distilled studios this week as Will Critchlow is joined by Julia Logan (you might know her better as Irish Wonder) to talk you through what she knows best – site security particularly as it relates to Continue reading »
Bringing some Irish Wonder to your SEO security audits, the latest DistilledLive video
We’ve welcomed another special guest into the Distilled studios this week as Will Critchlow is joined by Julia Logan (you might know her better as Irish Wonder) to talk you through what she knows best – site security particularly as it relates to SEO.
Wireframe Tools – Helping the SEO vs Designer Problem
We look at how wireframe tools can help SEOs & designers communicate effectively & improve workflow when building or redesigning a site.
Post from Laura Phillips on State of Digital
Wireframe Tools – Helping the SEO vs Designer Problem
Part Two: Four AdWords Paid & Organic Report Questions Answered
Many good things come in four. My favorite four things that come in fours may be the weather seasons, the NCAA Final Four, FDR’s Four Freedoms and the A-Team. Source – http://www.universalstudiosentertainment.com/assets_c/2010/05/Ateam_1-thumb-497xauto-890.jpg Last week, I wrote about initial AdWords paid and organic report data. The paid and organic report links Google Webmaster tool data with […]