Structured Data and Schema Markup for “Dummies” (and by “Dummies” I Mean “SEO Savvy Readers”)
Several months ago, Wil wrote a blog post that highlighted (pun intended – I’m witty like that) the benefits of incorporating structured data on SERPs via the Google Highlighter Tool. Wil articulated some great reasons on why implementing structured data can be tremendously beneficial to users (and to the businesses they end up patronizing), but […]
Google Moving The Goal Posts With Reconsiderations
A new post from www.davidnaylor.co.uk. BAZINGA!
The Teacher and the Trainee: How to Train on SEO
I have yet to be in the position where I am training others in SEO; however, I did just finish up the training program at SEER. I’ve learned that training in SEO can be quite different from other industries because naturally, SEO is a self-taught profession. Will Critchlow published one of my favorite posts around […]
Event Recap – Marketing Analytics: Proving and Improving Online Performance
Event Drawing by SEER Interactive COO, Larry. On August 15th, we held our “Marketing Analytics: Proving and Improving Online Performance“ event at the Search Church. Speakers included SEER Interactive’s Rachael Gerson and Aaron Levy, along with Joanna Lord from BigDoor (formerly of Moz), Tim Wilson from Web Analytics Demystified, and Justin Cutroni from Google. Each speaker chose a charity […]
Google is an Addict
I have lost a few friends to addiction, and spent a considerable amount of time learning about addiction and the way individuals get caught up in a spiral of destructive, compulsive behavior that eventually destroys them (usually after causing consider…
SEO in 2013: Do’s and Don’t Do’s
Don’t be stuck in your ways when it comes to SEO tactics. Read this post to learn those tactics you should drop, and those that your should be embracing.
Post from Ned Poulter on State of Search
SEO in 2013: Do’s and Don’t Do’s
The Smart SEO’s Guide to Effective Outreach
This is not a blog post about tricks. If you are looking for someone to tell you to write in lowercase so that you “look more casual” or to pretend to be a lady so that more people will reply to you, you should go elsewhere. This not a blog post about guest post outreach, […]
Internet Marketing & Teaching: One and the Same
People often ask me how I ended up in the Internet marketing industry, and in all honesty, it just kind of happened. I couldn’t be happier about joining the team at SEER, and my brain has become a sponge since I started a mere two weeks ago. I’ve been welcomed by some awesome people and […]
Content Analysis with the WordPress SEO plugin
We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers…
Content Analysis with the WordPress SEO plugin is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Common SEO Questions & How to Answer Them
A successful search project requires the cooperation and participation of many stakeholders within an organization. Chances are many of these individuals have little search experience, and have questions. I have kept my ears open for some common questions and misconceptions. Here are 5 that I find to be most common and how to answer them. […]
10 Things I Care More About Than Google Plus Votes
There was a bit of a fuss yesterday on whether or not votes (or related activity) on Google’s social network leads to better rankings. The title of this article popped into my head, and the following ten items presented themselves as 10 things I care more about than Google +1s. Google’s classification system: How Google […]
What Does Google Mean By A Level Playing Field?
What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people […]
Four ex-Googlers answer common SEO myths
Four ex-Googlers – Fili Wiese, Kaspar Szymanski, Jonas Weber, Ariel Lambrecht – with over 20 years of Search Quality experience address common SEO myths.
Post from Guestpost on State of Search
Four ex-Googlers answer common SEO myths
Matt Cutts debunks Google Plus Votes as Important Ranking Factors
There’s a lot of strange seo news about at the moment, because of ‘correlation’ studies showing Google Plus votes as correlating with high rankings. I chimed in: google plus votes are not the no1 ranking factor. You can tell, by looking. — Shaun Anderson (@Hobo_Web) August 20, 2013 … though somebody with a lot […]
Because community building isn’t fluffy: enhancing UX, DistilledLive video
Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both Continue reading »
Going Back to SEO Basics to Increase Conversions
I got lazy. Some basics fell to the side while I had my head down. I didn’t check on some seo basics that could have increased client conversions. They really didn’t matter until they all of a sudden mattered to the tune of 50% increase on conversions and spending 30 minutes to gain $5,000. WHO […]
Event Tracking in Google Analytics Explained for Non-Coders
You just spent a bunch of money and time building out some cool new stuff on your site, but how do you make sure your visitors and interacting with it? Reader, meet Event Tracking; Event Tracking meet the reader. I’ll say it upfront: This is a long post. I’m going over how to do event […]
Matt Cutts on Widget Links
A new post from www.davidnaylor.co.uk. BAZINGA!
Effective SEO Consulting; it’s not just about SEO
Being an effective SEO consultant is about more than just knowing your SEO. Paddy Moogan explains what goes in to effective SEO consulting.
Post from Paddy Moogan on State of Search
Effective SEO Consulting; it’s not just about SEO
Book Report: Setting the Table
In my soul I believe that making people feel special is a competitive advantage, whether that is with employees or with clients. Do your clients feel like guests? I picked up this book because I have experienced amazing hospitality at some boutique style hotels (it’s my one indulgence). I think people who work in the […]