The tools we use for our site reviews
In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these…
This post first appeared on Yoast. Whoopity Doo!
Prioritising SEO Tasks Effectively
How do we effectively prioritise SEO tasks? Every SEO task has a cost to implement and an expected return value, and that drives the prioritisation of each.
Post from Barry Adams on State of Digital
Prioritising SEO Tasks Effectively
Your Approach to Organic Search is Obsolete: How to Evolve in 2014
I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward.
Outing Black Hat SEO; Should we, or should we not?
Should we, or should we not reveal agencies or companies that do black hat SEO? Who are we helping by outing others? State of Digital debates the issue.
Post from Agnete Tøien Pedersen on State of Digital
Outing Black Hat SEO; Should we, or should we not?
Link building, SEO & branding
If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry…
This post first appeared on Yoast. Whoopity Doo!
Are You Winning The Attention Auction?
Every waking minute of every day we choose to do one thing or another. For a long time we didn’t have many choices. Hunt the mammoths or mind the fire. Read the bible or tend the crops. I can remember when we only got six television stations on an old black and white TV. But […]
Are You Winning The Attention Auction? is by AJ Kohn, originally posted on Blind Five Year Old.
Manipulating Browser History (for links)
Not every Ecommerce platform is perfect in its internal linking and URL structure. In a client project last year, it turned out that we weren’t going to get perfect, so we had to get creative. Users could not actually access the raw product pages because internal links used extensive dynamic parameters. These URL parameters meant […]
The post Manipulating Browser History (for links) appeared first on SEOgadget.
Do “Reply All” Deterrents Make Your Company Dumber?
Reply all. We so often do it, and it just fills up other people’s inboxes. After seeing this video on Zappos and realizing that like so many other companies we had an email problem too, “the pumpkin” was instituted. The concept was simple: put a dollar in if you get called out for an unnecessary […]
Part Three: Paid & Organic Report Data
AdWords came out with the paid and organic report in late August. The paid and organic report had the potential to provide data that is no longer available in Google analytics due to the Google secure search update (not provided). Getting data back would be great for both SEO and for SEO-PPC integration. I wrote two posts […]
Eliminating Link Profile Headaches With Empowered LinkRisk Software
Entering into a new year there are loads of changes that have happened over the past few years that have completely changed the way that many people are doing their search engine optimisation, everything from the almost default addition of rel canonica…
SEO/Content Tool Fueling PPC Strategy
Here at SEER, we’re constantly brainstorming and thinking of creative ways to achieve results for our clients. It’s only one of the things we take pride on — being able to think outside of the box to develop “there’s-no-way-that-could-work…but-it-might”-type marketing strategies and ways to use tools at our disposal. My team members generated a “Find […]
What to do with your Disavow List when 301′ing an Old Domain
This is the second time this has happened now and quiet frankly it’s causing a real issue not only for me but a few other SEO people that have confided in me: So here is a real life scenario, while cleaning up years of Bad links, Directories, article sites and
The post What to do with your Disavow List when 301′ing an Old Domain appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
7 Alerts to Monitor your SEO Process Opportunities & Issues
How do you keep up to date with the most important issues and opportunities during the SEO process? It’s time to set your SEO process alerts!
Post from Aleyda Solis on State of Digital
7 Alerts to Monitor your SEO Process Opportunities & Issues
Should we move to an all HTTPS web?
There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so…
This post first appeared on Yoast. Whoopity Doo!
The Redesign Timeline: When and How to Engage Analytics, PPC, and SEO in Redesign Plans
What better way to start the new year than with plans for a new site? We all go through redesigns. Whatever the reason, a decision is made to go through an overhaul on the existing site. Too often, companies reach out to their digital marketing team as a last minute thought, mentioning “oh guess what, […]
Mastering PPC: Find your Average Position Sweet Spot
Contrary to what you might have heard, optimizing average positions does not always mean gunning for the top spot. Optimal positions will greatly vary among clients, industries, goals and engines. Now you might be wondering how to determine what average position is most profitable for your account. We’ve got you covered! A couple summers ago […]
How to Create Customer Experiences Fully Optimised for Search
Polly Pospelova explains how creating customer experience maps and collaborating through creative wireframes can enhance the search strategy process.
Post from Polly Pospelova on State of Digital
How to Create Customer Experiences Fully Optimised for Search
1 New Year’s Resolution EVERY SEO Should Have in 2014
Image Source 2013 has been an interesting year, but one of the biggest shockers for me was how many people gave SEER kudos for doing outreach from our SEERinteractive.com email addresses. I was completely shocked that this was considered “brave” because in my eyes it was just honest, but time after time people said: “wow […]
Five SEO New Year’s Resolutions for 2014
If you are intent on starting 2014 with a bag full of good intentions, here are a few SEO-specific New Year’s resolutions for you to consider.
Post from Barry Adams on State of Digital
Five SEO New Year’s Resolutions for 2014
SEER’s Music Friday – By the Numbers
Music has been a part of the culture at SEER, at least since I started here. Wil frequently turns on his speakers to share music while we work. Near the end of last year, we started what has been a semi-regular tradition, Music Fridays. The concept is simple. We come up with a theme, create […]